Over the last 18 months we have seen content curation evolving…perhaps maturing to the point where, in 2015, it will come of age.
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Se connecter's comment,
February 25, 2015 11:51 AM
Most of the time, Sharing or Branding win vs the "Content quality" !
Guillaume Decugis's curator insight,
November 5, 2014 1:48 PM
These slides are from a talk [url=/u/2007 x-already-notified=1]Marc Rougier[/url] recently gave on how content curation helps to solve inbound marketing #1 pain point: scaling the content you publish to feed your landing pages and conversion loops. Content Marketing and inbound marketing are on a conversion path, specifically for B2B marketers who are looking for ROI. These slides contain explanations on how content curation helps inbound marketers, what ROI they can expect vs created content* as well as case studies from both SMBs and larger enterprises. *with data from our latest white paper and study which found out that 1 dollar invested in content curation was 50% more efficient than the same dollar invested in created content - plus a lot of other great findings.
Rachael Johnston's curator insight,
November 19, 2014 4:11 PM
Check out this slideshow for a brief overview of inbound marketing and content curation Outbound Marketing: interruptive, shouting, propoganda, paid VS. Inbound Marketing: invitation,, converse, value, earned * Inbound marketing is becoming used more and more frequently. It draws the customers and clients in instead of pushing their product/service/business right at them.
Inbound marketing is all about content. It has to be available through as many devices as possible, it must build a community, it needs to useful content to engage readers, and it must be frequently distributed/shared. * It is crucial that the content has value and that the readers are really interested. Content must be created and shared regularly in order to keep the readers coming back for more. As Chris Bailey said during his presentation, if your content doesn't bring value to your reader, they won't read it! You/Your page won't grow. This is why it is important to add some of your own insight when curating in order to enrich the content and bring extra "expertise" value to your readers.
Naomi Assaraf's comment,
October 1, 2014 12:24 PM
It think it's a healthy balance of about 80% curated vs 20% created content. Clearly, curated content makes up for much larger real estate on your social assets; but once you've attracted your audience, they need to know there's an engaging brain behind all that content curation. And that's precisely where the 20% of created content space plays an important role: letting your audience get to know your voice so that you can give them a chance to love you enough to keep them coming back for more.
Guillaume Decugis's comment,
October 1, 2014 9:37 PM
Great point @Naomi Assaraf - "Cover what you do best and link to the rest" said Jeff Jarvis.
eddy woj's comment,
October 2, 2014 4:56 AM
Partager le contenu des autres est le meilleur moyen de diffuser la connaissance et le savoir. Apporter son point de vue avec un contenu personnalisé c'est communiquer sur sa propre expertise.
Mon conseil est de communiquer vos idées en vidéo car vous pourrez rassembler une véritable communauté. Notre cerveau préfère le visuel au texte, et pour attirer l'attention il n'y a rien de mieux que l'image, le son de votre voix, votre sourire. Pensez à stimuler l'émotion dans l'inconscient de vos lecteurs... N'oublions pas que nous sommes des Humains, nous cherchons toujours l'échange avec des Humains qui nous ressemblent, et qui partagent nos idées !
Andrew Federici's curator insight,
September 18, 2014 8:30 PM
Great example of how content curation is changing the world.
John Presutti's curator insight,
July 18, 2014 11:29 PM
I don't think knowledge is the disruptive factor rather the mechanisms, the speed, and the diversity of knowledge that can be acquired.
Jeff Domansky's curator insight,
July 19, 2014 3:47 PM
Scoop.it co-founder Marc Rougier shares the company's research report and his valuable insight into the risks and opportunities of Knowledge 2.0 for organizations. The implications are particularly important for internal communications and employee engagement. Recommended reading 9/10
senameintr's curator insight,
May 8, 2015 1:38 AM
Excellent slideshare on content curation. Worth viewing it.
Marta Torán's curator insight,
June 13, 2015 3:10 PM
Una excelente presentación sobre Curación de Contenidos
ignis ideas+innovación transmedia's curator insight,
August 7, 2015 9:35 AM
These are the slides of a talk I gave to the Social Media for Non-Profits conference on June 11 in Mountain View.
Like many large and small businesses, non-profits are often looking at social media in general and content in particular as a huge opportunity to embrace but also one that is hard to master. Limited resources, lack of inspiration, lack of credibility are often mentioned as blocking factors so that overall a lot of people are left with fear of missing out.
My talk was thus on how to relieve that stress by using content curation - which in itself is not easy but can become much easier with the appropriate tools or combination of tools.
The presentation covers the key benefits of a good content strategy, how content curation can help as well as best practices, tools and a few case studies as well. |
Willem Kuypers's curator insight,
December 16, 2014 10:44 AM
Commentaire intéresssant à propos de la curation.
Ivo Nový's curator insight,
December 19, 2014 9:46 AM
Guillaume Decugis's insight: When we started working on Scoop.it, we had a lot of questions on why we even needed tools for content curation. Some were questioning the purpose or the effectiveness of curation, others were convinced it was a valuable practice but challenged the need for a tool. "I don't need a tool to tweet links, right?" or what Julia McCoy refers to as Myth #10 in that great post. She does a great job debunking 12 misconceptions which are still quite common about content curation but which luckily are starting to die as content curation delivers more and more results and thanks to educational content like hers.
donhornsby's curator insight,
December 20, 2014 7:55 AM
(From the article): Myth #7: You Aren’t a Thought Leader If You Use Third Party Content. Truthfully, I can see why digital marketers would initially think this. When I first heard of curating content, I thought the same thing. However, I quickly learned that this could not be further from the truth. Curating third party content actually does make you a thought leader for several reasons: You show honesty: you show your audience that sometimes your influencers can write something or present something better than you. You can’t always be the best at everything, and that is OK.You can actually connect with said influencer by mentioning them on Twitter when you link to their article or content piece and get them to potentially follow you, thus building a very valuable connection.You build credibility with that third party source, and possibly attract more third parties that want to share the content that you create.Curating influencer content helps build your brand, which can lead to gaining a new audience that respects your thoughts. As you can see, curating content does not make you take a backseat. It is an opportunity to build credibility with both your audience and your influencers.
Rachael Johnston's curator insight,
November 19, 2014 3:50 PM
This article simply describes the benefits of content curation, the key integration options for curating, and gives insightful tips on how to optimize your curated content.
The key benefits of content curation for businesses are: - Audience engagement - popular and engaging content catches the readers (potential clients) interest and encourages and creates conversation - SEO - simply put, helps stretch out the spider legs and spread the webpage/blogs URL - Social Traffic - increase of readers, followers, commenters, etc. as the curated content can redirect the readers to your homepage - Conversions - readers who look at the curated content on your webpage can lead to sales. The curation pages can include call-to-action buttons, Newsletter requests, Free demo options.
*These four benefits are all inter-related it seems. Audience engagement and social traffic go hand in hand, as the more traffic you get the more likely you are to also see an increase in comments, likes, retweets, etc. Additionally, The curated content brings viewers to the main webpage, where there conversions can now be seen. When audience engagement increases social traffic also increase to the homepage, leading to more conversions. All of these factors, the audience engagement, and increases in social traffic and conversions all leads to SEO improvements.
Key Integration Options: - Embed a sidebar widget - RSS feed of your curated content or ScoopIt widget * This option does not contain a description or content * RSS feed is not visually appealing - Embed curated content pages - embed a ScoopIt it page but cutting and pasting the embed code * When a reader clicks on the curated page they will be redirected to the original source. This is not optimal. We want the reader to be redirected back to our homepage or blog where a call-to-action button is present. - Embed a CSM integration with WordPress to turn your curated content into WordPress posts - The issue here is differentiating between the curated and created content. You want to make sure it is clear that it is curated. This can be done by putting all curated content into its own category. If tree are several topics, divide by tops (ex: industry news, Marketing Trends, etc.) * I think this is a good way to add curated content to your webpage without looking like you are stealing the credit for anybody's work or from the original. I am currently working as an intern at Local Trades Search for Nigel Kay, the first guest speaker this semester. I hope to try to add curated content to the WordPress account i am currently working on. Adding curated content can drive SEO, increase engagement, and help position yourself as a leader with expertise
tuk0z's curator insight,
June 27, 2015 1:49 PM
A comparison of three ways to integrate one's curated content on a WordPress website and benefit from them. Worth for other CMS like Joomla. Scoopit author gives its insight on how does curated content differ from duplicate content (in comments).
Linda Kaiser, PhD's curator insight,
October 10, 2014 3:20 PM
This presentation gives some interesting insights to current content curators including their preferred curation tool of choice and other demographics.
Sean Hutchinson's curator insight,
October 4, 2014 11:24 AM
Great take Rachel and I have to ask, what if paragraphs two & three (the one's skipped over), take a violent left turn in opinion? A nice big thumbs up or retweet could make for an unpleasant day in the principal’s office.
The alternate scenario…..it’s their loss for missing that one sentence that spawns a new successful idea and/or strategy.
eddy woj's curator insight,
October 5, 2014 4:35 AM
Une analyse très intéressante de la manière de partager les contenus sur les réseaux sociaux. La curation c'est bien, mais exprimer son opinion c'est mieux pour son Personal Branding !
Terri Rice's curator insight,
September 26, 2014 12:48 PM
Marc has given us a great checklist to refer to as we curate. It truly is too easy to become lost in all of the available information. Staying on target is the 1st priority, but saying something worthwhile is 2nd. It's too easy to ramble or puppet authors. I find myself doing this too often. Thank you, Marc for this terrific reminder about quality over quantity.
Actor's Workshop - Detroit's curator insight,
October 11, 2014 12:51 AM
It's a whole new world now. Communication is so visual and specific, isn't it?
tuk0z's curator insight,
June 27, 2015 1:38 PM
« An actionable and pertinent list of 9 ideas to follow for an effective content curation, by Tommy Landry from ReturnOnNow.
(*) curation-specific rules.
Résumé par Marc Rougier, repris indignement faute de temps pour ce thème.
J-Philippe Déranlot's curator insight,
August 1, 2014 4:36 AM
Voici un billet utile pour qui veut comprendre la curation ... malgré l'inutilité de ce commentaire publié dans un de mes topics Scoop.it ;-)
Barbara Alevras, PMP's curator insight,
August 1, 2014 9:43 AM
Some great tips to help you promote the benefits of content curation as a key marketing activity. Would any of these resonate with your boss?
Mónica Silakowicz's curator insight,
June 24, 2014 9:39 AM
Curar contenido es más que simplemente buscar y seleccionar información. |
A recap of the various ways content curation helps build a targeted audience by CommsAxis' Lilach Bullock.
As she points out, while content curation is a way to scale the amount of content published while adding value, there is no way to "cheat" through a fully automated process: artificial intelligence and algorithms empower curators but do not replace their human judgement.
Concretely, she breaks down her tips in 5 different practical points on how to build traffic. To build up on this, you can also check on our own analysis on where content curation traffic comes from.
Content curation is fun. It's my new hobby.