If you want to market yourself using social media, content curation is a key part of the process. Here are nine tips to keep in mind while curating content.
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Marc has given us a great checklist to refer to as we curate. It truly is too easy to become lost in all of the available information. Staying on target is the 1st priority, but saying something worthwhile is 2nd. It's too easy to ramble or puppet authors. I find myself doing this too often. Thank you, Marc for this terrific reminder about quality over quantity.
It's a whole new world now. Communication is so visual and specific, isn't it?
« An actionable and pertinent list of 9 ideas to follow for an effective content curation, by Tommy Landry from ReturnOnNow.
1. Know Your Target Audience: Whether for Content Marketing, Audience engagement or Thought Leadership, content curation must first follow the basic rule of Marketing: Know your target audience.
2. Be consistent
3. Use Content Curation Tools for Efficiency
4. Stay On Theme (*) It's easy to lose focus when you curate because existing content is... infinite; define and respect your editorial line; curate consistently with your message and values)/
5. Be Selective
6. Promote A Wide Variety of Sites
7. Don't Just Share Big Media Content
8. Spark Discussions
9. Add Value (*) Again, with content curation, mere sharing is possible but not enough: your personal insight, your unique perspective is required. Help, educate, inspire. And be subjective! »
(*) curation-specific rules.
Résumé par Marc Rougier, repris indignement faute de temps pour ce thème.