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Columnist Stephan Spencer warns that if you don't regularly monitor your backlinks and proactively get rid of spammy ones, you could be risking it all.
Cyberspace is full of guides and tips to help both individuals and organizations achieve digital success. Some of the advice is misleading and full of false promises, but much of it can be quite helpful.
Via Neil Ferree
Is Your Website Aging Badly? There are a few things that can put the brakes on a solid prospect’s relationship with your brand, and a bad website is among the quickest. The majority of customers wh…
According to R2integrated, these are the 5 web design trends that people should be paying attention to if they want to continue driving site visits.
It is important for small business owners to stay on top of the rapidly changing web design trends so that your business stays relevant and continues to convert website visitors into customers.
Small is the new big. Razorfish Hong Kong and Tic Tac teamed up for the Tic Tac Tiny Posters campaign and grabbed the attention of Hong Kong candy lovers.
Nearly 41% of affiliates have stopped working with an affiliate network because of a payment issue, according to new research. The study.
Columnist Trond Lyngbø notes that the world is changing at an ever-quickening pace as a result of technology. Unfortunately, many businesses are slow to adapt — and this puts them at risk.
By analyzing the makeup, actions, and behaviors of your audience, you can learn new dimensions about your business, target your audience more effectively, and ultimately generate better consumer relationships.
Fewer than 30% of questions to brands on Twitter were answered in Q2 of 2015. Twitter's new guide will help businesses do better and cut their customer service costs.
The way SEOs look at link building has changed dramatically in the last few years to focus on both search visibility and target audience.
While few will dispute that social media has transformed how marketers engage customers, only in the last few years have customer support organizations truly embraced social as a service strategy.
Despite the fact that earlier this week presidential hopeful Donald Trump made his way to the top of the extensive GOP field in an Iowa poll as the first choice of 22 percent of those surveyed, a study of Trump's social media audience found that the...
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What types of social media tools are you using? Are there categories of tools that you’re not using, that you should be? Over the last couple of years, we’ve seen a big industry built up around social media tools.
Via Neil Ferree
2015 has changed the web design world. Check out five web design trends that you can say goodybe to.
Why SEO is More Crucial Than Ever There’s been a lot of conversation lately regarding the importance of SEO and its proper implementation in your business’s online marketing efforts. Some comment…
Content marketing was a trend a few years ago and is not something everyone does, including real estate professionals and real estate companies
6 design trends dominating websites in 2015 and beyond.
You need to be active on all three fronts to drive traffic to your website and increase sales.
Will machines ever be able to replace human content creation? Learn from Julia McCoy how emotional, inspiring content can never be machine-produced.
Head-mounted wearable computer is returning to the market, but this time aimed squarely at business users rather than consumers
Marketers are realising the potential of call tracking technology but they need to harness the power of recording and scoring their inbound telephone leads.
Depending on which social media metrics you look at, the winner of the night was either Donald Trump, Ben Carson, or Bernie Sanders.
In part two of a three-part series on app indexing, contributors Emily Grossman and Cindy Krum explore how Google indexes deep app content and explains what marketers can do to promote their app content in Google search.
Over the past few years, many top startups have elected to go mobile first and build app only experiences. While some have had success, mobile first companies such as Uber and Hotel Tonight have missed out on the large opportunity of SEO.
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AGREE - Google Plus Disrupts
I was in a conference the other day and people actually chuckled when Google plus was mentioned, they laughed. "Perfect," I remember thinking; "no one gets it yet time to double down on Google Plus". You don't make millions online by doing things the way others are doing them.
You make money by being remarkable, distinct and disruptive. Money is simply the currency we use to keep score. You can't make money online by setting out to make money (irony). Authentic honesty is the table stakes of online poker.
Insincere disruption or disruptions not supported by social signals don't last long. Once you know the story you want to tell, I would tell it on Google Plus. Don't forsake the other social nets, just use G+ as your main horse, the one you ride the most and the one who gets the best oats.
Why? More than just G+ comes from Google; Google Plus is less crowded (at the moment) and less defined. "Less defined" means common groupthink and best practices are less established. Since Google Plus is a suite of tools with many possible combinations it may stay "less defined" for a long time.
The way you combine and use the suite of tools that make up G+ may be very different than the next user (and this is what you want). It is easier to use a suite of tools to disrupt than a platform. Platforms such as Facebook and Twitter have their own very defined structure, a structure largely controlled by someone else.
Tools Rule
Google Plus is not perfect (by a long shot). Many of its elements and tools are counter-intuitive and infuriating (at first). Hang in there and keep creating, combining and re-combining and you will like the end result (eventually).
Google Plus is more conducive to long form content and conversations too. Don't just repost. Make sure you add some original value even if the piece started somewhere else. Can't have conversations on Twitter and Facebook friends want to hear about your children and trips. G+ is where I go to have meaningful conversations about Internet marketing.
The environment can turn contentious on strange things, but adopt the attitude that all feedback is GOOD, praise and listen and your ideas will get BETTER on G+. How disruptive is that?
Conversation continues on G+: https://plus.google.com/u/0/102639884404823294558/posts/HhimtJ7CPg9