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Exel, a unit of Deutsche Post DHL Group, will give workers Internet-connected eyewear like Google Glass in two U.S. warehouses. The technology reduced the time needed to pick out and pack items by 25% in an earlier experiment, the company says.
As a designer, recognizing the invisibility of micro-interactions is just as important as designing them. You have to create something that feels human and accomplishes a task, making the life of a user easier.
A war is escalating under our fingertips. While most of us mortals remain unaware, the battle between the gods of information access has reached a new front: the global migration to the mobile web.
When I was 14, my parents, who owned a Chinese restaurant, realized that many of their hard-earned customers were starting to frequent a new competitor.
Social media marketing isn’t just for businesses that operate exclusively online; it can also be valuable for stores with a physical presence.
If Twitter can work with business to make itself a destination for customer service, and that service matches or exceeds expectations, Twitter could once again pivot into a unique market position.
Bloomberg
Google Glass Comes to Doctor's Office Near You as Upgrade Looms
Bloomberg
A few weeks ago, a New Zealand doctor donned Google Glass and beamed video of an aortic surgery to the U.S. offices of medical device maker Endologix Inc.
How can you make it fun for someone to respond or participate? By making it feel more like a game than a social media campaign.
Mobile marketing brought brands closer to consumers, allowing communication throughout the day (and night) no matter where they were. This created the
Twitter Inc. has regularly changed its own metrics for success, and the U.S. Securities and Exchange Commission is noticing.
There is a clear separation between true social marketing business leaders and those that are sliding along with status quo.
Today, Twitter launched an emoji tied to the 2015 MTV Video Music Awards, which will air this weekend. Users hash tagging either #VMA of #VMAs will get a very..
Facebook’s design has been widely discussed among designers and users, and I’ve seen plenty of criticism: "Why is the design of Facebook's desktop site so
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Content marketing. It’s been a thing since before Donald Trump even had hair. Right now, it’s one of the hottest trends in advertising and publishing, with bazillion-dollar bills splashing in all directions.
In this Age of Social, customer service is a form of marketing. To stay up with this trend, Oracle is today announcing enhancements to its Service and Social Clouds.
Laws seek to split HR and social media of employees, but CareerBuilder boosts analytics for recruitment and hiring.
Whether we’d like to admit it or not, social media has fundamentally changed our culture. This is clearly visible in the way people share and consume content. Citizens of the internet don’t want…
On Saturday, The New York Times published a scathing exposé on how a number of white-collar employees have been treated by Amazon (spoiler alert: terribly).
At #SEJSummt Silicon Valley, Loren Baker had the opportunity to talk with Lauren Vacarello about the do's and dont's of integrated marketing.
The way people are glued to their phones nowadays, you’d think that desktop computers were as dead as CD players.
You know when something is so absurd that it might be brilliant?
SMX East is the largest gathering of search marketers of the year. Here are just a few of the reasons they flock to Manhattan…and why you should too! 10) Y
The global stock market took a significant tumble yesterday, amid concerns over an economic slowdown in China, and the slide hit Silicon Valley's biggest tech companies.
We’re all aware of what happened with the “data” stored at Ashley Madison, data that was supposed to be private and protected. This of course is not the first – nor will it be the last – data breach.
Which popular social media platforms work best for businesses? Before looking at the sites, recall these universal social media marketing concepts:
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