While many marketers will debate what comes first (content vs. social media vs. SEO) the most practical approach is to use the tactics necessary for your target audience in order to "be the best an...
Via Jessica Kelly, malek
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Rescooped by Mau from digital marketing strategy |
While many marketers will debate what comes first (content vs. social media vs. SEO) the most practical approach is to use the tactics necessary for your target audience in order to "be the best an...
Rescooped by Mau from AtDotCom Social media |
Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. One of the more recent factors that has had an impact on search ranking is social media.
This infographic breaks down ways that social media influences the visibility of your website in search results, including:
Social media can help search engines find and index your content faster Likes, shares, retweets, etc. indicates to search engine that content is new and interesting, often leading to a temporary increase in rankingsYour content will increase in search results for people connected to youIncreases domain authority and the number of inbound links to your website
SEO and Social Media why it works and how it helps your ranking. Excellent infograpic.
This infographic is a great way to depict many of the articles I've previously pointed out that cover SEO and social media. It is almost easier to explain the relationship in an image format, especially for those who don't have a background in SEO.
There are many other factors that go into how much social media truly affects SEO, so there is more to be explained after this. But this is a great introductory image. It also emphasizes the speed with which social media makes an impact.
Rescooped by Mau from An Eye on New Media |
Excerpted from article intro by KISSmetrics:
"How do you successfully market your business on the world’s largest video site and #2 search engine?
This guide will provide answers to those questions and much more. Whether you are a YouTube beginner or a seasoned pro, this post will serve as an in-depth guide for marketing on YouTube.
YouTube is evolving from a “video-based site to a channels-based site where subscriptions rule.” With the new One Channel layout, your branding will work across all screens, you can turn non-subscribers into loyal fans, and you can show off more of your video content..."
The article is very long, but it is analyzed with a lot of information.
Read full article here:
http://blog.kissmetrics.com/2013-youtube-marketing-guide/
I like KISSMetrics because they do a great job of breaking down large long-term objectives into short action-steps that you should do daily. In this post, they tackle YouTube Marketing.
I was aware that by youtube marketing you can get some quite good results for your business. Yes, besides sales, but I heard something new - the idea of ranking your website in the generic search by using youtube only. Looking for a proof.
Rescooped by Mau from AtDotCom Social media |
Even if are you including social media in your monthly dashboards, if you are using standard Google Analytics Source/Medium data, it's going to undercount your social media presence.
Be Careful and Model SMM
A truth we've known for some time revealed, exposed and shameful. Attribution, even before social media marketing, was a difficult. Now, post SMM, it is almost impossible. I will never forget our CFO instructing me to kill our "non converting' keywords in PPC.
I nodded, said sure and then didn't. It was going to be too hard to explain my "tooth" theory (lol). When a system is running and making money online, as ours was, any attempt to do something as dramatic as shut off "non-converting keywords" is sure to introduce a wobble.
Wobbles usually translate into making LESS money, so I nodded and assured him I would and then didn't. I no longer work for this very difficult employer, but the knee jerk, "Kill it Now" attitude still exists despite its wrecking ball pain and no real benefit.
The bottom line from this extensive study is you must model your social and be generous to attribution all the way along the conversion funnel or you cut off nose to spite face. There are tools such as Argyle Social that can help right this wrong, but most importantly don't let your cost cutting C level kill the Goose laying those golden eggs. Nod and say you will and then DON'T (lol).
TIME is part of Google's algorithm and should be part of your Internet marketing too.
Rescooped by Mau from SOCIAL MEDIA, what we think about! |
Here are 101 fantastic social media technology tool tips that you can use to promote your business on social media.
Are you looking for some tools and tips related to social media tools and technology?
Want to add a bit of magic to your social media marketing?
As we specialise in tools and technology we come across great tips and tools every day.
From the list below we guarantee you will find something very useful for your business.
Social media vital toolkit. 101 golden nuggets in 8 chapters.
There's a great bullet list herein that clearly compares social- versus search-focused content strategy.
It's all about integration of content, SEO and social media