Excerpted from article intro by KISSmetrics:
"How do you successfully market your business on the world’s largest video site and #2 search engine?
This guide will provide answers to those questions and much more. Whether you are a YouTube beginner or a seasoned pro, this post will serve as an in-depth guide for marketing on YouTube.
YouTube is evolving from a “video-based site to a channels-based site where subscriptions rule.” With the new One Channel layout, your branding will work across all screens, you can turn non-subscribers into loyal fans, and you can show off more of your video content..."
The article is very long, but it is analyzed with a lot of information.
Read full article here:
http://blog.kissmetrics.com/2013-youtube-marketing-guide/
Via Giuseppe Mauriello
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I like KISSMetrics because they do a great job of breaking down large long-term objectives into short action-steps that you should do daily. In this post, they tackle YouTube Marketing.
I was aware that by youtube marketing you can get some quite good results for your business. Yes, besides sales, but I heard something new - the idea of ranking your website in the generic search by using youtube only. Looking for a proof.