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Scoop.it!
Though some forward-thinking businesses are already using Instagram, chances are you aren't yet, and neither are your competitors. With its universal appeal, however, Instagram is not a medium marketers should ignore. And you'd better move quickly if you want to make an impact. Via Martin Gysler 
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As content takes its rightful place at the forefront of marketing, I'm seeing many marketers fail at basic storytelling.
Marketers are ineffective when they use the classic "customer testimonial" format and pop that onto their blog or make it into a video. "Here’s our product. It is great. Here are customers who say it is great. Now buy some of our product." This just doesn't hold people's attention.
How interesting would a book or movie be were it to have this plot?:
That's what most people do with their business writing.
Effective storytelling
Jeff Domansky's curator insight,
February 18, 2013 3:34 PM
Thanks to Gregg Morris and Karen Dietz for sharing this post on business storytelling basics. 
Denyse Drummond-Dunn's curator insight,
February 19, 2013 3:59 AM
I can never get enough tips and tricks for improving our essential storytelling skills. No excuse not to be brilliant at it these days. 
Two Pens's curator insight,
February 19, 2013 11:30 PM
All business have conflict: lack of sales, poor service, employee malaise... The issue is often that management doesn't want to talk about the negative but you have to have a hellish situation in order to make a story compelling. |
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academiPad's curator insight,
May 10, 2013 3:36 PM
This is a very comprehensive guide (28 pages), but it is absolutely worth spending some time with! 
Melissa A. Venable's curator insight,
May 10, 2013 4:33 PM
Academics' online presence guidelines: A four step guide to taking control of your visibility |
En sammenblanding af medier