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Your Blog: Hub of the Great Content Marketing Wheel | Small Biz Trends

Your Blog: Hub of the Great Content Marketing Wheel | Small Biz Trends | Web 2.0 for juandoming | Scoop.it
From smallbiztrends.com - February 28, 2013 3:40 AM

We all hear the benefits of blogging touted throughout the blogosphere. Heck, if you haven’t heard any of the so-called benefits, Jeff Bullas has written up 10 of them, any one of which is enough to convince me.

 

Today, however, I want to focus on one very specific benefit (not on Bullas’ list): A blog serves as the hub of your content marketing wheel.

 

As the hub of your wheel, all other content marketing efforts radiate out from the blog and shoot back into the blog....


Via Jeff Domansky, Martin (Marty) Smith
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Jeff Domansky's curator insight, February 27, 2013 10:34 PM

I like this analogy and blog positioning. 
Martin (Marty) Smith's curator insight, February 27, 2013 10:45 PM

Agree with Jeff. Love the analogy and the conclusion. I use Scoop.it as my hub because the feedback loops are faster. In my case, extending the analogy a little painfully, one wheel fires with Scoop.it in the hub and some of those "firings" are transferred over to the blog.

Blog time is more expensive than curation so I make content EARN its way into our blog, but I like the analogy even as I am extending it painfully.  

 
Jeff Domansky's comment, February 28, 2013 1:33 AM
Totally agree with you Marty on time factor and it's getting tougher all the time. Scoop it has a very quick feedback loop as you say.
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Six Things CEOs Should Know About Corporate Core Values | Method Frameworks

Six Things CEOs Should Know About Corporate Core Values | Method Frameworks | Web 2.0 for juandoming | Scoop.it
From www.methodframeworks.com - February 11, 2013 3:34 PM

Organizational core values are a primary determinant of culture, employee satisfaction and business performance. This article addresses six core value topics that CEOs and business executives should know about.

The Six Topics

Below is the core value list:

Core values are the building blocks of organizational culture.The process of defining, measuring, and improving core values can be an excellent vehicle for improving organizational culture.Core values provide a common language to address unacceptable behaviors in a less threatening way.Core values guide decisions and emphasize what is important to the business as the organization continues to change and improve.Core values influence business performance.If core values have not yet been established, a step-by-step process described in this article can be followed to discover them....


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Jeff Domansky's curator insight, February 11, 2013 3:26 PM

This post is worth sharing with your CEO...
Tracy Cuajao's curator insight, August 22, 2013 8:21 PM

How to understand core values.
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