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Like all else in business, social media is evolving and entering a new phase where brands are creating exceptionally niche social experiences for their users and members. Via Dr. Susan Bainbridge, Jekaterina Cernobrovaja, Martin (Marty) Smith, Gerrit Bes 
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![An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC] | Web 2.0 for juandoming | Scoop.it](https://img.scoop.it/Fgp_rpJnPdYN5YXCrCcaazl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Platforms such as Twitter and Facebook come with a pretty steep learning curve – certainly when used for business marketing – and to maximize return on investment it’s essential that you implement a winning strategy.
It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success. Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing... Via Lauren Moss
Bart van Maanen's curator insight,
March 28, 2013 6:15 AM
Goed en overzichtelijk stappenplan om naar de social media marketing te kijken. Met de waardevolle toevoeging (die nogal eens wordt vergeten door bedrijven) dat het bij alle automatisering wel om mensen gaat en niet om logo's. 
AndySernovitz's curator insight,
May 3, 2013 6:59 AM
It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success. Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...
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Of all the popular social media channels, I’d say that Twitter is probably the most intimidating. But once you learn its unique language of tweets, hashtags, and handles, Twitter opens up a world of opportunities to promote your cause or business. Via Manuel Thomas, Kalani Kirk Hausman, Malhar Barai, Mike Ellsworth, donhornsby
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In 2012, consider yourself a digital anthropologist or sociologist as you immerse yourself in a day in the life of your connected consumer and seek to clo (#socialmedia: Ten Social Media Tips For 2012 Via Dr. Susan Bainbridge
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An excellent guide for creating your own implementation of Facebook comments on your website. Easy to follow and implement. Test, you will be surprised! [note Martin Gysler]
Using Facebook Comments on your blog offers your readers a way to instantaneously comment on posts, as well as to share them without having to do any work. If you think this type of commenting system will suit your audience, read on to find out how you can implement it the right way.
Step 1: Create A Facebook App
Before you actually generate the Facebook Comments code and implement it on your blog, you need to create an app for your site. Go to developers.facebook.com Click Apps Click Create New App Enter an App Display Name and Namespace
Read more: http://wp.tutsplus.com/tutorials/the-ultimate-guide-to-implementing-facebook-comments-on-your-blog/ Via Martin Gysler
Carey Leahy's comment,
February 4, 2012 5:12 PM
Well done Martin - I think you are 'curating' well in this environment by adding your perspective as a 'note' - I've noted it!
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Though some forward-thinking businesses are already using Instagram, chances are you aren't yet, and neither are your competitors. With its universal appeal, however, Instagram is not a medium marketers should ignore. And you'd better move quickly if you want to make an impact. Via Martin Gysler
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In the second part of our trilogy on the implications of cloud services, we explore the solutions to the problem of proliferating storage. Via Peter Azzopardi
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It is true that there are several ways to find good connections through social media. If the best, in my opinion, is the direct contact, here is a list of some tools that can also support you in this process. [note mg]
Is your Twitter timeline filled with the same boring tweets every day? If you don’t know where to look for new and interesting tweeters, you might be stuck with an ordinary feed. We found a few resources and tips to help you find the most interesting people on Twitter. And there’s a bonus to following interesting people: they might find you interesting too!
WeFollow
WeFollow is one of the most popular Twitter directories. You can add yourself to the directory and find the most popular influencers in categories such as social media, blogger, music and tech. You can also search by keyword for more specific interests.
WeFollow is comprehensive and features the most important influencers in major fields of interest...
Read more: http://lauraleewalker.com/2011/10/11/7-ways-to-find-great-people-to-follow-on-twitter/ Via Martin Gysler, Jose H. Flores
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This article goes on the bottom of Content Marketing. Things change very quickly and it is therefore very important to reflect the change in demand from your prospects and/or customers. This step-by-step plan, will give you a better idea of what is important today and what you must do to be successful. [note Martin Gysler]
Most marketers have realised by now that they have to swap from the classic communication approach of sending & advertising to an approach based on content. But for most people the exact meaning of that is rather intangible. In order to help, we have composed a pragmatic step-by-step plan for companies to start content planning. The step-by-step plan is based on several surveys we realised in the past year. In this article we will present to you the 6 crucial steps to take in order to end up with a good content strategy.
Step 1: Topic selection
The first must is to check which domains your company can offer unique content in. This content needs to be in line with the company culture & vision, obviously. As far as this choice is concerned it is sensible to check one’s own expertise on the one hand and on the other to see how unique one is in the market.
Read more: http://bit.ly/xiREwj Via Martin Gysler
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The Network Is The Computer
Remember when Sun Microsystems proclaimed the network to be the computer. Most, upon hearing Sun's new tag line, either yawned or tilted their head and said, "What?"
In this excellent post from Clinton Bonner on the TopCoder blog we see a future of "niche social nets". Bonner uses Spotify's recent modification to allow social tribes to form around a single song to illustrate how, in the not very distant future; the network will be the computer.
Several years ago when I wrote Platforms vs. Websites (http://scenttrail.blogspot.com/2011/09/internet-marketing-platforms-vs.html ) I got it half right. The trouble is I didn't go far enough. Platforms like Spotify are really tools that allow other platforms to develop. Bonner notes how a social tribe can form around a single song. Here is a great quote from Bonner's post:
"The center of gravity is no longer wholly Spotify, the service and its tentacles outward to Facebook, but instead, the individual song itself becomes the gravitational pull, inside Spotify. The intention is to drive more focused conversations and mid-thread, peer-to-peer recommendations to occur directly in the individual song thread. Of course, the ultimate intention is to gather ever more accurate data on a gigantic user base, and this social step, is a game-changer in that regard.
In my opinion it’s a natural progression to drive these conversations to the micro-level and it begets better, more specific social content around the original content, the song. Recommendation engines will improve, user experience will be altered positively, and again Spotify will now gain even more user data than before that they can use to monetize in a variety of ways."
Paradigm Shift
As Internet marketers our THINKING must shift from proprietary to collaborative (at least at the information level). I remember asking the owner of a $150M catalog company why we didn't "sell" everything. What I was really asking was why we didn't arbitrage everything since, at least at an information level, there was NO COSTS associated with "selling" one more thing.
The Spotify model improves on that idea. With "niche social nets" is it isn't necessary to even "sell" a single thing because the right platform allows and encourages niche social nets to do almost all the work. One could make a good argument that Scoop.it is to content what Spotify is to music.
Spotify and Scoop.it show that the more intelligently we approach the HOW the more exciting becomes the What and Why. When the network is the computer Internet marketer who can think about INFORMATION as effectively as Spotify and Scoop.it win. Those who can't will be swept from the field.
Kudos to Clinton Bonner for such elegant thinking.
Wow, niche communities around a single song, even.