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Samsung Electronics will use Microsoft’s Windows Azure cloud-based service infrastructure to manage the delivery of apps and software to its Smart TVs worldwide, the companies announced Monday.
The CE maker sells Smart TVs and provides Internet-connected services in 120 countries — and plans to expand even further. Compared with the cost of expanding its in-house IT services, Samsung achieved a tenfold cost reduction by choosing to run that infrastructure in Microsoft’s cloud, according to the companies. Samsung also “observed greater speed of service in Asia, where it sees most of its Smart TV traffic,” they claimed.
In this context, you’re looking at a classic build-versus-buy scenario. According to Microsoft, other companies using Windows Azure include General Mills, LexisNexis, NASA and Television Broadcasts Ltd. (TVB), a Hong Kong-based TV broadcaster.
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