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Nicolas Weil's insight:
Excellent overview of what's coming by Laurent Tescari (Etisalat)
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Video Breakthroughs
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Monitoring innovations in post-production, head-end, streaming, OTT, second-screen, UHDTV, multiscreen strategies & tools
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Nicolas Weil
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The new HEVC (High Efficiency Video Coding) compression standard will give Pay TV operators like Danish cable operator Stofa the opportunity to increase the quality of multi-screen video and that could have important implications for Connected TV. According to Thomas Helbo, CTO at Stofa, “It is an interesting idea to have high quality TV provided as a multi-screen solution to the big screen TV in the living room. Over the next 5-10 years we will see more services change from DVB-C (classic cable television) to IP and at the same time see an increase in the quality requirements for IP video streams.”
Valery's curator insight,
January 25, 2013 5:55 AM
Funny how you can read opposite things within the same week. To summarize : HEVC will improve quality but is no miracle. |
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Although Ultra HD was the visible headline story from IBC2013, with demonstrations of the new format everywhere, the serious business, when you scratched beneath the surface, revolved around multiscreen TV yet again. The technologies to get multiscreen deployed and then make it a compelling user experience have dominated the last five shows, with only 3DTV offering any serious challenge for the crown before disappearing off our radar. This year the focus was on personalizing and monetizing multiscreen TV more effectively, while there is also a trend towards end-to-end multiscreen solutions (including multi-vendor pre-integrations) and managed services. A key driver for these last two trends is the need to help smaller operators into the multiscreen market.
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There is an industry consensus that HEVC (High Efficiency Video Coding), the draft compression standard, will have a dramatic impact on the industry thanks to its ability to eventually halve bit rates compared to MPEG-4 AVC (H.264), the current encoding Gold Standard that it will complement but ultimately succeed. And as with all encoding, if you create sufficient extra coding efficiency to halve bit rates then you can also choose to leave bit rates the same but double picture quality, or turn the bandwidth/quality dial to any point in between. Encoder vendors are working towards deployments of the new codec as early as next year, probably starting with multi-screen TV services and fixed line IPTV.
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Quite realistic overview of the HEVC. 2015 for the beginning of massive deployement.