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Following up on the recent announcement that Adobe worked with NBC to provide live streaming for U.S. sports fans, Adobe has announced a similar cooperation with the BBC.
Adobe has developed several products to track these moving targets, and the BBC and NBC are using their latest platform, dubbed Project Primetime. This integrated platform includes Adobe Media Server (AMS), Adobe Access DRM, the Auditude video ad platform and Site Catalyst analytics.
The BBC’s requirement for games coverage was to simultaneously stream to smartphones, tablets and connected TVs with support for Windows, Mac OS, iOS and Android, as well as the TVs. The BBC also wanted to easily create highlight packages for on-demand viewing. The BBC will be using parts of the Primetime platform, not having the need to serve ads. The challenge was to create an efficient publishing platform for the relatively short timescale of the Games. They need to easily create highlights on the fly to deliver to their content management system (CMS). Adobe supplied the Primetime Highlights Server SDK to facilitate this process
