Video Breakthroughs

Out of all the companies with industry-standard video editing apps, only Avid has managed to release a Cloud-based version – and this only recently. How is it that Forbidden Technologies has been able to get so far ahead in this space?

Many companies have tried to use a readily available web video streaming technology, such as MPEG, to base their editing system on. The eight year lead Forbidden has in its frame accurate cloud post-production platform shows just what an obstacle it is to try to fit together pieces designed to solve the wrong problem.

Impossible Software has been building its product for a little while now. Founded 2008, its concentrated on real-time video, especially placing images and video into other videos. What do I mean here? I mean putting products into video that were never there in the first place: product placement. Yes, this has been done before, but I’m going to lay a bet you’ve not seen stuff like this.

There’s plenty of talk about “editing in the cloud,” and the common catchphrase I’ve heard is, “You could replace your microwave truck with a Starbucks.” In other words, cloud-enabled devices will let you edit anywhere with a Wi-Fi connection. There were three companies at the show with viable cloud solutions for post and news: Avid, Quantel and Aframe.

"In a notable example of how vendors are looking to used cloud-based technologies to help streamline workflows, Avid announced Interplay Sphere, a cloud-based distributed production system. Using a cloud-based architecture, users of Sphere-enabled applications like Avid's Media Composer and NewsCutter would be able to edit, share and quickly get content to colleagues and facilities in multiple locations."

AVID site & info (video): 

http://apps.avid.com/interplay-sphere/

Video editing startup WeVideo is launching a new product that will enable organizations to use its collaborative editing products in the cloud. The WeVideo Commercial product is aimed at bloggers, journalists, marketers and other video creators who wish to easily edit, manage and publish videos from a single online platform.