Video Breakthroughs

Company teamed with MulticoreWare to help develop and promote an H.265/HEVC codec, building on the success of the x264 codec, and already claims encouraging data rate reductions for encoding.

Telestream reached out to MultiCoreWare for assistance with multicore CPU and GPU acceleration. Telestream also involved Jason Garrett-Glaser, lead developer of the x264 project, who provided guidance on how to best apply parallelization to the x264 codec. The three-way collaboration worked so well that Telestream decided to apply it to the next generation x265 codec.

Hardware product cycles are very long, especially from the software developer’s perspective. However, in just under two years after the launch of the WebM Project, the leading chip vendors are bringing to the market full hardware support for VP8 real time and streaming video decoding and encoding at 1080p resolution.

In addition to the K3V2 application processor from Huawei and the RK30xx application processor from Rockchip announced at the Mobile World Congress 2012, ST-Ericsson has also finished developing a new platform with full VP8 support. “Working with the WebM team, ST-Ericsson is proud to demonstrate the first prototype devices using the NovaThor L954, a complete LTE platform for smartphones and tablets equipped with a high-performance application processor,” said Itai Dadon, Smartphone Business Development at ST-Ericsson. “The NovaThor L9540 incorporates a dual-core CPU, a powerful graphics engine and optimized multimedia accelerators in a high-performance, low-power solution which is fully geared for 1080p 30fps video playback of WebM on HTML5”.