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Simon Staffans: "I thought I’d share some of my reflections from the past couple of days, things that hit me while talking to documentary filmmakers from around Europe as well as with aspiring transmedia startups from different fields" ... Via Simon Staffans 
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Simon Staffans: "When you take your show multi-platform, how can you be sure the audience will follow?"
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Simon Staffans: "Transmedia, as we all know, originated some 20 years ago. As a practice it has existed way longer, depending on how you define it, with the Bible being quoted as one of the first instances of transmedia in practice."
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Simon Staffans: "[...] here are five points I believe matter for brands and companies when thinking about applying transmedia storytelling methods to their marketing and image building" ...
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Simon Staffans: "A brief post to highlight what I feel is an important thing to take into consideration in transmedia projects" ...
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Simon Staffans: "Basically, everything and anything that makes it easier for me to get my stories to the desired audience in a logical and engaging and compelling and immersive way, I’m all for it, and these two services might just fit the bill"...
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Simon Staffans: "The Audience. Your task? To get them to turn around, pay attention and invest in your content!"
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"The importance of industry dialogue & strong stories; the growth of formats & branded content; and hacker innovation were Staffans' key MIP takeaways"...
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Simon Staffan's Wife: "[...] transmedia, should the mythology and story world allow for it, could be a brilliant tool for reaching not just one target audience, but a number of target audiences in a way that engages them on their own while still keeping them loosely knit together through the common narrative superstructure." DRC: The image used here references the second part of Simon's post where he muses on an interesting idea...
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Simon Staffans: "The following couple of things need, in my book, to be taken into consideration if you want to raise funding for a transmedia project" ...
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Simon Staffans: "With the events of the past few days still somewhat fresh in my head, I thought it prompt to write up a short recap of some things I saw as important"...
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Simon Staffans: "In no particular order, and without snubbing any other projects out there that I’m either ignorant of or have simply forgotten due to mushy-brain-syndrome; here are five projects you might do well to put in your bookmarks" ...
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Simon Staffans: "A short post on a matter I feel is not taken into consideration enough when drawing up a transmedia project (a failure I’ve been guilty of as well); the challenge to not only dream of success, but actually also plan for it and execute said plans." He considers 3 points:
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Simon Staffans: "Here are five [transmedia] projects that in one way or another have caught my eye during the past weeks" ...
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Simon Staffans: "Kicking and screaming, or willingly and eagerly, we will move into the world of content transcending media platforms ..."
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Simon Staffans: "As with any new trend, a lot of falsehoods are banded about on the nature and potential of cross-media storytelling. So I thought it was about time to debunk some transmedia myths. Ready?"
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Simon Staffans: "The people over at Italian advertisement/Subvertising were kind enough to interview me a bit, talking about brands and transmedia and great campaigns. Klick the picture below to get to the pdf of the magazine!" DRC: Interview in both English & Italian.
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SimonStaffans: "The international game industry is currently worth something in the region of 80 billion dollars annually. The TV industry by comparison is worth more than 200 billion dollars annually. It could be argued that these two industries would benefit from looking at what synergy effects could be had from collaborating over IP and development."
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Simon Staffans: "It’s Friday mid-day and the transmedia track at the game conference Nordic Game has about half a day left; right now I’m listening to a presentation of the game version of Game of Thrones" ...
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The five transmedia projects that Simon Staffans will be keeping a eye on this month ... Dark Knight Rises; Try Life; Alt-Minds; Rides: Dirty Works; and Endworlds.
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Simon Staffans: "I’ve had a blog post sitting on my computer, half-written, for quite some time. The essence of the post was that there are only about 200 people around the world that actually care if your project is a ”true transmedia project” or not, the 6.999.999.800 others either don’t care or will never hear of your stuff."
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Simon Staffans: "Making a mythology as rich as that of GoT might seem excessive, but look at the possibilities it generates for entry points, character interaction, fan art and fan fiction and so on!"
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"Simon Staffans is a designer for cross- and transmedia projects with more than 20 years of experience in the media industry becoming a format developer in 2005 at MediaCityFinland"...
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Simon Staffans ponders on the issue of "understanding" between transmedia practitioners.
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Simon Staffans: "For anyone starting out in transmedia, I thought I’d compile a small list. Here are ten people you could do worse than following on Twitter, on blogs and anywhere you can find them, to be inspired and awed and kept abreast on what transmedia is and where it’s heading."
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