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The Digital Rocking Chair's insight:
Simon Staffans: "If I had a euro for every time I’ve heard someone lambaste a buyer, a producer, a commissioner or a head of programming for ”not getting it”, I would have … well, quite a few euros" ... 
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The Digital Rocking Chair's insight:
Simon Staffans: "Transmedia has never been the easiest of terms to throw around. It’s a concept trying to embrace so many different genres and so many different practices, it’s almost guaranteed to give rise to disagreements" ...
Jeni Mawter's curator insight,
November 13, 2013 7:42 PM
From transmedia expert, Simon Staffans, comes this simple explanation.
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The Digital Rocking Chair's insight:
"Multiplatform gurus Jeff Gomez, Erinrose Sullivan, Eric Huang and Ingrid Kopp tell MediaCity's [Simon] Staffans their visions" ...
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The Digital Rocking Chair's insight:
Here are 5 transmedia projects that Simon Staffans will "be keeping tabs on over the following months" .... Image: Quantum Break
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The Digital Rocking Chair's insight:
Simon Staffans: "[...] keeping this picture of a green house in my mind, while battling the many obstacles a transmedia – or even just media – project entails is something I feel could help me to figure out new ways to tackle issues and challenges. Perhaps the same goes for someone else?"
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The word "transmedia" was hardly to be heard at MIPTV. Does this mean it's dead, or rather fully integrated in TV production?
The Digital Rocking Chair's insight:
A couple of interesting posts today on the relevance of the term "transmedia". The first is this one from Simon Staffans, the second is by Andrea Phillips and called WTF Transmedia? Both are worth the read.
Vanessa Camilleri's curator insight,
May 8, 2013 4:21 AM
worth reading! I think we have to avoid building up too much hype on the word transmedia and focus more on what it can actually do and where it can actually lead us.
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Simon Staffans: 'During the eight years I’ve been working in the television format field, I’ve nearly lost track of all the people who’ve claimed they were going to ”disrupt television”' ...
The Digital Rocking Chair's insight:
There's a lot of interest in television at the moment ... I guess it's because of all the great storytelling to be found there ... if you know where to look, that is :)
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In a world where narratives are created and developed and produced and distributed with the help of transmedia storytelling methods as an essential part of the process, there will be ample opportunities for the producers or IP owners to, in a very logical and natural fashion, integrate themselves with the target audience...
The Digital Rocking Chair's insight:
The always insightful Simon Staffans on how to avoid an audience backlash when blurring the line between marketing and transmedia storytelling.
CounterIntelligence's curator insight,
December 14, 2012 10:23 AM
In a world where narratives are created and developed and produced and distributed with the help of transmedia storytelling methods as an essential part of the process, there will be ample opportunities for the producers or IP owners to, in a very logical and natural fashion, integrate themselves with the target audience.
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Simon Staffans: "First Motion, a pan-Baltic area EU project, organised a conference this week in Riga, Latvia, and were kind enough to invite me to attend and take part in a panel discussion on funding and transmedia" ...
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![Cross-platform Pitch Up! ahead [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/xyuH_7X48CBSrLnXPBH0XDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Simon Staffans: "Events that actually look for great multiplatform / transmedia content aren’t THAT prevalent at the moment. There is the Pixel Market, Tribeca have been on the lookout for some, there’s Sundance to some extent, the Content 360 competition at MIPTV" …
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Simon Staffans: "[...] it became quite apparent that there is a very tangible interest in transmedia storytelling, not least among the marketing crowd. And it’s no surprise; utilizing transmedia storytelling methods when working on content – be it together with a brand or not – simply makes sense."
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![MIPCOM 2012 – [Transmedia] it’s getting there | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/YRki-UBP5lIq_Add0md5EDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Simon Staffans: "So, the last night in Cannes once again as MIPCOM 2012 is done and dusted, and once again there is that feeling of things moving slowly in the right direction" ... Image: Angry Birds and Star Wars
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Simon Staffans: "It’s that time of the year again. Time for us northerners to stop despairing just because Winter Is Coming, and jump on a plane for a week of frenzy on the Riviera. It’s MIPCOM time (and MIPJunior as well, of course) and this year it looks to be more interesting for me than ever before" ...
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The Digital Rocking Chair's insight:
Simon Staffans: "As online is becoming increasingly important for content creators, both as a way to tell stories, to reach customers and to gain new revenue, the challenges of working in a new environment are becoming apparent to many people in the television industry."
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The Digital Rocking Chair's insight:
Simon Staffans: "There are as many different approaches [to audience engagement] as there are projects, but here are three major lines of approach" ...
Carmenne Kalyaniwala's curator insight,
October 21, 2013 3:20 AM
How to engage audience effectively for one's digital audience
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The Digital Rocking Chair's insight:
Simon Staffans: "Today, we’re looking at not so much the death of the author as at the possible extinction of the author. And it’s all the fault of the audience!" Keynote, X Media Lab 2013, Lausanne, Switzerland.
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The Digital Rocking Chair's insight:
Simon Staffans: "Transmedia as such is, as many have pointed out over the years, not anything particularly new, despite the aura of buzzwordyness the term has acheived."
Marco Bertolini's curator insight,
July 24, 2013 9:28 AM
Même si le concept de tranmédia est loin d'être neuf, son utilisation ne va pas de soi. Quand et pourquoi l'utiliser ? Quelques réflexions d'un spécialiste.
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Simon Staffans: "Rob Pratten had a brief but excellent post up on Transmedia Coalition the other day, entitled ”The 5Rs of Mobile in Transmedia Storytelling”. To recapitalize briefly, the gist of the post were that" ...
The Digital Rocking Chair's insight:
Simon Staffans builds on Robert Pratten's 5Rs of Mobile in Transmedia Storytelling.
Ryan Crowder's curator insight,
June 7, 2013 2:16 PM
Peeps consume different media at different times on different devices. Worth some thought for sure.
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Simon Staffans: "A couple of years ago I wrote a post on transmedia, examining a comparison that Jeff Gomez often sports; the one of likening transmedia to a symphony orchester, where you have a great number of different instruments – or media platforms – that need to be conducted in precisely the right way in order for them to create the harmonies that will make people sit up, take notice and flock to the content."
The Digital Rocking Chair's insight:
Interesting!
Jeni Mawter's curator insight,
April 10, 2013 3:18 AM
My transmedia story, Kiss Kill (Really Blue Books 2012) is definitely singer/songwriter with a small acapella group.
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Simon Staffans: "Following up on my curation of my blog from last year – “One Year In Transmedia” – I today published “One Year In Now Media”. It’s a curation of this blog, with a number of articles divided into subsections according to topic. It’s available for free on Slideshare on a Creative Commons license."
The Digital Rocking Chair's insight:
This is a fantastic resource. Thanks @Simon_Staffans.
Lucy Abreu's curator insight,
January 8, 2013 10:05 PM
This is a fantastic resource. Thanks @Simon_Staffans.
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Simon Staffans: "Now broadcasters expect projects to have cross- or transmedia elements, how can producers be prepared? Look no further" ...
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Simon Staffans: "[...] even though we’re closing in on half a millennia since Leonardo died at Clos Lucé, so much of what he thought and taught is applicable today. It’s even possible to directly relate some of the truths he spoke to the multiplatform transmedia cross media world of today" ...
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"Now audiences can interact with - and even create - content, they can make or break it, argues MediaCity Finland's [Simon] Staffans" ...
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![[Transmedia] It’s about what you leave out | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/36hsfwbUE9_fhjSmuN-9eTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Simon Staffans: "The saying ”Kill Your Darlings” has seldom been as true as when it comes to transmedia projects; it’s so very easy to overelaborate your content and your multiplatform strategies, into totally – for the audience – unnecessary detail and scope" ...
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Simon_Staffans: 'A quick post on one thing I’ve been looking into lately; with all the rage around multiplatform storytelling, transmedia storytelling etc, many of the examples and projects up right now are ”fresh”' ...
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Couldn't agree more about the need to give direction and purpose. No longer can communicators get away with leaving the gaps for the audience to fill for themselves. You need to answer the question, define the desired outcome and map out the journey warts and all.
Lovely words from our very own Simon Staffans