Gamasutra speaks to Robert Nashak, head of the BBC's new game division, about the Three Rings-developed MMO Dr. Who: Worlds in Time, along with the Three Rings team.
"Unlike other media companies," says Nashak, the BBC's goal is "to move away from a licensing model around our brands and our IP, and really start from ground up thinking holistically and 360 to reach our fans on any platform that they might be on."