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Henrik Safegaard - Cloneartist's curator insight,
June 24, 2014 3:50 AM
Exelent marketing and promoting - check it out and get some inspiration for your next project :-)
Alex Stewart's curator insight,
February 15, 2015 3:37 PM
It's odd that in marketing we got so caught up in 'channels', that someone needed to coin the term 'transmedia' to give us the permission to break free. These guys have a shoe string budget and look the world and say 'I've got something good to share with you' or 'you know what would be cool', then they do it. No over-thinking or analysis, they just use whatever they can to share the story, and the story becomes conversation, and everyone has fun. |
Zack Sharf: "The latest Academy Originals video goes behind the scenes of "The Blair Witch Project" to help the film celebrate its 15th anniversary."