: "First and foremost, Pretty Little Liars is getting transmedia right" ...
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Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
Curated by
The Digital Rocking Chair
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Natan Edelsburg: "With a new CEO and a powerful community of TV fans across specific shows, specific characters and more TV networks are starting to see their fans have the most fun and become the most engaged with Reddit." 
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Christine Champagne: "HBO’s head of social media marketing, Sabrina Caluori, talks about the evolution of HBO Connect and social TV."
The Digital Rocking Chair's insight:
A look at HBO's strategy for brand extensions and audience engagement in the social media space.
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Blue Fin Labs, the Social TV Analytics company, looks at how Pretty Little Liars is successfully leveraging social media for transmedia storytelling.