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Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
Curated by
The Digital Rocking Chair
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![Initiative Vermisste Kinder [Missing Children's Initiative] or Transmedia at its finest. | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/a_dLe7WZvUtqyvmJWRJPoDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Ntabo0: "Using several media channel to tell their story (across several platforms, complementing each other), they were able to engage and convert people into brand evangelist (active seekers in this case) and exponentially increase the search radius. This campaign is simply brilliant." 
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The Digital Rocking Chair's insight:
Rae Ann Fera: "With the follow-up to its highly successful “Back to the Start” film, the fast-food company continues to educate and drive forward positive change in food production, says Chipotle’s Chris Arnold."
Ricard Garcia's curator insight,
September 18, 2013 2:08 AM
Beautiful short film where we can help our students reflect about some aspects of natural and non-natural food... nice layout! 
Stormnet Media's comment,
September 28, 2013 11:53 PM
Amazing piece of work. All food companies should strive to educate their potential customers with inspiring content.
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When it comes to viral marketing, writes AlphaBird’s Alex Rowland, “success is hard to predict and even harder to replicate.” DRC: A very even-handed look at the Kony 2012 phenomenon.
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Alice Quinlan: 'This week, the POV Engagement team caught up with the strategist behind the Who Is Dayani Cristal? campaign. Lina Srivastava gives us an inside look on her team's goals for campaign and tips for other impact producers on "passing the baton".'