The buzz on Buzzy Bee [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it
From www.thebigidea.co.nz - October 20, 2012 2:27 AM

"Buzzy Bee is taking to the airwaves, and soon you’ll be able to join him. Fiona Milburn sat down with William McKegg, the creative director behind Buzzy Bee, to find out how Lion Rock Ventures has developed a multiplatform storytelling world around this iconic Kiwi toy."