Gunther Sonnenfeld: "Branded content. Branded entertainment. Branded transmedia campaigns. Content marketing. Brand journalism. You've heard the terms, but have probably struggled over their meaning, and their value. I know I have" ...
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Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
Curated by
The Digital Rocking Chair
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Gunther Sonnenfeld: "As a companion piece to a recent post we wrote over on the WWTID blog regarding curation , and as a follow-up to my last piece on proving out models within the creative industry , I wanted to expand on the concept of storytelling"... 
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![AROUND THE TRANSMEDIA WORLD [GUNTHER SONNENFELD] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/JA0Uh_mVK7xdwaIIQ6SUTjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
"Around the Transmedia World" is a series of interviews Laurent Guerin is conducting for Petitweb.fr . This is the complete interview of GUNTHER SONNENFELD.
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Gunther Sonnenfeld: "In short, storytelling these days requires us to connect dots and to "feed the dots", as it were. It's not always fun, it's never easy, but it's a creative responsibility we must take on, that is, if we want to keep building markets for our ideas, now and into the future." DRC: Click here for part one of this article.
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What I’m suggesting is that revenue modeling, business planning, product scalability, what have you, are no longer solely in the domain of the media, network or studio stakeholders... It’s our domain as creators.
[Gunther Sonnenfeld argues the need for new business models in Transmedia Storytelling.]
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