Transmedia: Storytelling for the Digital Age
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Transmedia: Storytelling for the Digital Age
Media
a look at the creative and technical worlds of immersive storytelling
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How ‘Captain America’ is just one piece of Disney’s plan to reinvent entertainment

How ‘Captain America’ is just one piece of Disney’s plan to reinvent entertainment | Transmedia: Storytelling for the Digital Age | Scoop.it
From www.washingtonpost.com - May 10, 2016 7:29 AM
The Digital Rocking Chair's insight:

 

Michael Cavna:  "Disney is thinking so far beyond sequels — first with its Marvel Cinematic Universe, next with its Star Wars galaxies — that it is now fully, successfully engaging viewers across interlocking narratives. Each time a film like “Civil War” can land with audiences — building upon and/or introducing a dozen key characters — the universe can move not just linearly, but also multilaterally."

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Tom George's curator insight, May 10, 2016 8:31 PM
Pure genius! Most of us are not in the entertainment business. But what does great entertainment and story telling have to do with great marketing. Answer. Everything.

A very smart play from Disney. You can use this strategy in your business. If you are creative and come up with a plan. If you need some ideas just ask. 
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The Pixar Perspective on The Necessity of Trailers

The Pixar Perspective on The Necessity of Trailers | Transmedia: Storytelling for the Digital Age | Scoop.it
From pixartimes.com - March 20, 2013 4:15 AM

Josh Spiegel:  "Great movie trailers are something of a lost art. While we are overloaded with ads for every new big-budget movie these days, they’re getting more obnoxious, cacophonous, and ruinous" ...

The Digital Rocking Chair's insight:

All the more reason to take a transmedia storytelling approach to film marketing :)

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Louise Robinson-Lay's curator insight, March 21, 2013 5:05 AM

teaching about film can be enhanced with the use of trailers. Analyzing the importance off them, the structure of them and the key features is a great way in to film study.
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Cinema and second screen applications: focus on the film App and the Disney Second Screen experience

Cinema and second screen applications: focus on the film App and the Disney Second Screen experience | Transmedia: Storytelling for the Digital Age | Scoop.it
From www.transmedialab.org - July 23, 2014 12:53 AM


The Digital Rocking Chair's insight:


Selena Coquil:  "Offering parallel narrations, scene enrichment and new leisure experiences, the film App and Disney Second Screen are revolutionising the cinema experience."

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Henrik Safegaard - Cloneartist's curator insight, July 23, 2014 6:45 AM

Offering parallel narrations, scene enrichment and new leisure experiences, the film App and Disney Second Screen are revolutionising the cinema experience.

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herr dennehy's curator insight, July 23, 2014 8:50 AM

I really like the transmedia storytelling idea, but simultaneous transmedia? i'm not so sure...what happens to the unfiltered narration experience? i'm more for the before and after. unless films are actually written with transmedia in mind. simply transmedia-ing existing films won't work. at least not for the core story.
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