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Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
Curated by
The Digital Rocking Chair
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The Digital Rocking Chair's insight:
Mathew Ingram: "A description from 19-year-old Andrew Watts provides a fascinating glimpse into how some teenaged users approach different social-media platforms such as Facebook, Twitter, Instagram and Snapchat." 
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The Digital Rocking Chair's insight:
"Cognitive anthropologist Bob Deutsch argues that brands seeking connections with people should be looking to enter their self-narratives, not their conversations."
Charlotte Catteeuw's curator insight,
December 29, 2014 7:15 AM
Ask yourself: how can your brand connect with your target group's identity? 
imaginetsa's curator insight,
December 30, 2014 5:35 AM
For Success In Social Media, Conversation Is Not Enough--You Need Narrative
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The Digital Rocking Chair's insight:
Liraz Margalit: "[Tinder's] runaway success cannot be attributed solely to singles looking for quick hook-ups. The counter-intuitive truth is that Tinder actually provides users with all the information they need to make an informed first impression about a potential long-term mate. And it does so by matching our human evolutionary mechanism."
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The Digital Rocking Chair's insight:
Stephanie Rosenbloom: "The web encourages bad behavior, and it’s part of our nature to focus on the negative. But there are smart ways to respond."
David Collet's curator insight,
August 30, 2014 7:39 PM
I have too many opinions on this subject but I don't wish ti bore anyone. Nor do I wish to detract from the article. It is a New York Times opinion piece and you may have to register to read the entire article but I think you will find it worthwhile.
If you have children just starting on-line (for me grandchildren) there is usefull advice about dealing with cyber bullying.
But the piece is primarily targetted at an adult audience. Discussion on-line is a usefull way to expand your horizons but it comes with dangers that you don't experience in face to face exchanges.
I sm pretty thick skinned an sufficiently arrogant that I mostly ignore negative comments. But this piece offered some advice that will cause me to mend my ways a bit.
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The Digital Rocking Chair's insight:
Kyli Singh: "With the explosion of startups, there are plenty of new social networks popping up. Here are 10 up-and-coming social networks worth exploring."
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The Digital Rocking Chair's insight:
Mat Honan: "As the smartphone becomes the first screen, it's bringing us closer together."
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The Digital Rocking Chair's insight:
Louise Robinson-Lay's curator insight,
December 31, 2013 9:44 PM
some networks work together better than others. This post helps to clear the tangle.
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The Digital Rocking Chair's insight:
Joe Berkowitz: "A new infographic by rewarded search site Qmee offers a glimpse at the digital doings that occur globally over the span of each minute." You might also like to check out Gary Hayes' Social Media Counts over at Personalize Media.
tracey morgan's curator insight,
August 5, 2013 5:39 PM
If you are wondering why you need to understand digital literacy here is a great infrographic that illustrates the piont nicely. 
Shanika Journey's curator insight,
August 5, 2013 6:39 PM
A new infographic by rewarded search site Qmee offers a glimpse at the digital doings that occur globally over the span of each minute.
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Amy Jo Martin: "According to a recent study, 78% of parents helped create their children’s Facebook pages, and 7.5 million users are under the age of 13. The way your kids use social today will shape their future. It's time for everyone to get educated on how--and how not--to live online."
Janet Ilko's curator insight,
May 25, 2013 10:19 AM
I want to use quotes from this article for the parent component of our digital summer program. 
Deanya Lattimore Schempp's curator insight,
May 28, 2013 9:57 AM
Boy are these kids going to be mad at their parents by the time they're 20-somethings... "Why didn't you protect us?" they will ask. "Because we didn't know better," their parents will say.
Putting a kid on the internet without knowing anything about how cookies and cache and logins and TOSs work is like handing them a handgun or putting them behind the wheel of a running car and then leaving.
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Christine Champagne: "HBO’s head of social media marketing, Sabrina Caluori, talks about the evolution of HBO Connect and social TV."
The Digital Rocking Chair's insight:
A look at HBO's strategy for brand extensions and audience engagement in the social media space.
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Margaret Rock: 'Some argue children are too young for social networking, and others assert kids don't want an "age appropriate" network because there is "no fun in that."'
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Lauren Donia: "Filmmakers, are you tapping your full potential when it comes to social media marketing? If you aren't on Tumblr, says the Center for Social Media, then the answer is a resounding "No." Their advice: Find, tag, respond, and reblog, all with a personal slant" ... Via siobhan-o-flynn
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The Digital Rocking Chair's insight:
"Snapchat has expanded far beyond its social beginnings, VideoInk's reporter [Jessica Klein] explains" ...
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The Digital Rocking Chair's insight:
Jon Russell: "Social media marketing will soon include chat apps, as this example from Sir Paul McCartney and the use of Line show."
David Collet's curator insight,
January 3, 2015 9:39 PM
Today's environment reminds me a lot of when I was first in the business. You have to adapt, you have to research, you have to be open to challenges. If you are, your career will flourish. But if you fear - watch to world go by.
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The Digital Rocking Chair's insight:
Nicole Laporte: "UberFacts founder Kris Sanchez has turned his addictive Twitter feed into a wildly lucrative business. But not everyone's buying it."
David Collet's curator insight,
October 21, 2014 1:13 AM
This is interesting because of the soooo many scams that promise you that you can earn money sitting at home. In parenthesis (hidden) it is implied that you dont have to work hard to do it.
This is one that is not a scam but it also highlights that it was all hard work.
It is a millennial project that earns money because millennials+ are watching.
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The Digital Rocking Chair's insight:
Joshua Nealey: "Guardians of the Galaxy has been a success for Marvel and Vin Diesel’s character Groot is a hit. Was he cast because of his massive social media presence?"
Henrik Safegaard - Cloneartist's curator insight,
September 1, 2014 1:30 AM
If you’re a fan of the Fast and Furious actor, you’re well aware that he has a whopping 83.6 million Facebook fans. If that doesn’t impress you, it should. He has more likes than any other actor on the planet and is very in touch with his fans – something studios would be very interested in using to their advantage to increase a movie’s exposure. Click to read more.
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The Digital Rocking Chair's insight:
"TV execs need to get more creative with their marketing efforts, The Project Factory's commercial manager [Sandra Lehner] explains" ...
Nicko Gibson's curator insight,
August 7, 2014 2:17 PM
Important to know for every kind of independent artist as well, but the millennials are not really watching much TV
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The Digital Rocking Chair's insight:
Kristin McCracken: "Attention, filmmakers: You must read these social media do's and don'ts."
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The Digital Rocking Chair's insight:
Samantha Murphy Kelly: 'Star Trek actor George Takei takes a seat in front of an Instagram photo station inside a building on snowy Main Street at the 2014 Sundance Film Festival. "We love what you're doing on Facebook," an Instagram spokesperson tells Takei, as the actor finishes a thumbs-up pose adjacent to an iPad.'
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The Digital Rocking Chair's insight:
Jillian Zacchia: "Aliens disguised as moustaches are turning humans into zombies! Got your attention? That’s the idea behind the upcoming social film series presented by Intel and Toshiba, and other brands want in" ... Great article for those unfamiliar with social film.
Henrik Safegaard - Cloneartist's curator insight,
August 16, 2013 3:22 AM
Aliens disguised as moustaches are turning humans into zombies! Got your attention? That’s the idea behind the upcoming social film series presented by Intel and Toshiba, and other brands want in. The film won’t be coming to theatres near you. Instead, you’ll be able to watch it on Facebook and online over the next couple of weeks. “We are always looking at new ways to engage and entertain consumers in a brand experience – in particular younger consumers – and this idea is a great way to do that,” says Billie Goldman, Partner Marketing Manager at Intel. Click to check it out.
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From
mashable
Todd Wasserman: "When Brian Solis introduced the first Conversation Prism in 2008, the world was a seemingly simpler place" ....
The Digital Rocking Chair's insight:
Brian Solis has updated his conversation prism. This is such a fabulous resource ... thank you!
Barbara Orlandi's curator insight,
July 4, 2013 10:25 AM
Huge amount of info, sharing, likes, etc... it makes you thinking a lot 
Ryan Burwell's curator insight,
July 8, 2013 1:38 PM
We have so many ways of communicating, Brian Solis had to design a novel way of expressing all the ways we can express ourselves! 
Lee Tonitto's curator insight,
July 19, 2013 9:53 AM
If you need the scoial media landscape in 1 chart here it is
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Tom Vanderbilt: "From Game of Thrones to the new Arrested Development, television is better than ever. And it's not just a lucky accident. Turns out that networks and advertisers are using all-new metrics to design hit shows."
The Digital Rocking Chair's insight:
A look behind the curtain: "the new rules of the hyper-social, data-driven, actor-friendly, super-seductive platinum age of television".
Tom Brehme's curator insight,
March 22, 2013 12:20 PM
Interesting article regarding the influence social media has on programming.
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![How Social Media and Viral Marketing are Saving the Film Industry [INFOGRAPHIC] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/qCITWfNxx6NmWfoqv4n0_Dl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
: "An infographic reveals how the film industry is using social media and viral marketing to compensate for declining ticket sales."
The Digital Rocking Chair's insight:
Another great infographic.
Justin Nalepa's curator insight,
December 20, 2012 11:32 AM
In applying this to documentary filmmaking, I think the "Varied Monetization" section to be particularly interesting. As most documentary films don't have a very long or wide release in theatres, exploring other venues for splitting up the rights to your project may prove to be a more successful and lucrative option for most independent filmmakers. 
Jeni Mawter's curator insight,
December 20, 2012 9:38 PM
Awesome infographic to show how the declining film industry is fighting back! 
Dolly Bhasin 's curator insight,
December 23, 2012 11:23 PM
Gr8 Infographics on how Documentary films are using Technology
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Fiona Milburn of Transmedia NZ looks at how Make My Movie used audience engagement and social media networks as a strategy for success.
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Josh Constine: "There is a battle raging for curated social media supremacy. When big things happen, each of these apps wants to be where you see the best of and behind the scenes."