Transmedia: Storytelling for the Digital Age

Nick DeMartino:  "Historically, content hasn't been seen as having a predictably "scalable" business model. Content remains a hit business, whether distributed in analog or digital form, and the ability to repeat a success has proven to be illusive over time. Perhaps, that is changing, given the blur between content, technology, social, and audience"...

Each one of us generates vast amounts of data — emails, phone calls, social networking, photos, text messages, videos, browsing, purchasing and more.

Our data create a new form of identity, what you might call a Virtual Self – a concept that will determine the future of the web.