Transmedia: Storytelling for the Digital Age

Great insight on the use of crowd funding in the film industry.

This is interesting because of the soooo many scams that promise you that you can earn money sitting at home. In parenthesis (hidden) it is implied that you dont have to work hard to do it.

This is one that is not a scam but it also highlights that it was all hard work.

It is a millennial project that earns money because millennials+ are watching.

A key assumption in Jenkin's book, Spreadable Media, is that words matter, that the metaphors we use shape the assumptions we make and thus the actions we take, all the more so in the context of an emerging and still ill-defined phenomenon. 

Claims today we use words to describe the internet that are not only misleading but damaging. For example he despises the terminology user-generated content.  

Problem with Web 2.0: It is a business model which seeks to capture and capitalize on the public's desire to participate. In doing so, it has provided some key affordances which have helped to expand the communicative capacities of everyday people, but it has also set restrictions or extracted tolls from their participation in ways which have been highly destructive

mi hija es fan

Another new job/business... 'unboxing'

"When you have to launch a program called “Customer First,” you have a problem."

Memes market. Can't wait to have my first client asking me to make him a memes campaign #buzzcampaign #viralcampaign #talkofthetowncampaign #don'thavebudgetsocreatesomethinghugewithzerodollarsplease #ahwell

Bow to your new master.

In applying this to documentary filmmaking, I think the "Varied Monetization" section to be particularly interesting. As most documentary films don't have a very long or wide release in theatres, exploring other venues for splitting up the rights to your project may prove to be a more successful and lucrative option for most independent filmmakers. 

Awesome infographic to show how the declining film industry is fighting back!

Gr8 Infographics on how Documentary films are using Technology