Abigail Marks: "For Ogilvy Entertainment's Marks, brands looking to take their storytelling multiplatform should seek inspiration from Star Wars" ...
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Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
Curated by
The Digital Rocking Chair
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![AT&T and BBDO Launch Mega-Media [Transmedia] Storytelling with Daybreak | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/BlDBOUkrrmkdJSKANxFP-Tl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Mark J. Miller: "The immersive and interactive entertainment experience combines an original story, dedicated microsite, specially created mobile app, print, television, digital teaser advertising, Hollywood and transmedia storytelling" ... 
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Rae Ann Fera: "Toronto-based interactive agency uses a multi-layered narrative experience to test the limits of where technology meets story" ...
Cindy Tam's comment,
June 11, 2012 12:01 AM
Ever play 11th hour or Myst? This reminds me of that.. interesting to see it catching on outside of a PC. Is this sort of technological story-telling something invented or is it remembering things forgotten?
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