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Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
Curated by
The Digital Rocking Chair
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Henry Jenkins: "In this three part interview, B.T. [Burghardt Tenderich] reflects about the changing nature of strategic communications, the value of transmedia branding, and the ethics of blurring between fiction and reality while making claims about real world products and services. Enjoy."
[DRC: Parts Two and Three can be found here and here respectively.]