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Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
Curated by
The Digital Rocking Chair
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The Digital Rocking Chair's insight:
Josh Constine: "There is a battle raging for curated social media supremacy. When big things happen, each of these apps wants to be where you see the best of and behind the scenes." 
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The Digital Rocking Chair's insight:
Megan Willett: "Of course sex appeal has something to do with it, but there are plenty of sexy Instagram accounts that don't have nearly as many followers. So how did Victoria's Secret get so popular?"
Dr. Pamela Rutledge's curator insight,
November 19, 2015 5:59 PM
Victoria's Secret is a master class in how to elevate a brand and reconstruct social meaning. 
Digital Communication Students's curator insight,
November 23, 2015 3:19 AM
The psychology of media explains us the reasons why the VS Instagram account is one of the most popular on the Internet. It has really as much followers as the nike account has. Nevertheless, the reasons why are understandable.
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The Digital Rocking Chair's insight:
Jesse Zook Mann: "From hashtag etiquette to scheduling tweets, this is the guide you need to read about Twitter workflow."
Brad Tollefson's curator insight,
July 18, 2015 1:07 PM
READ MORE: Attention, Documentary Filmmakers: Here's the Online Community You Need to Know About
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The Digital Rocking Chair's insight:
Josh Rottenberg & Amy Kaufman: "Since the advent of social networking services such as Facebook, Twitter and Instagram — few of which existed when today's young movie audience was born — the duality of social media has bedeviled academics, artists and everyday people alike, as long-held social norms established in an analog world have rapidly given way to a new age of selfies, likes and status updates."
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Christine Champagne: "HBO’s head of social media marketing, Sabrina Caluori, talks about the evolution of HBO Connect and social TV."
The Digital Rocking Chair's insight:
A look at HBO's strategy for brand extensions and audience engagement in the social media space.
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User participation in an online community more or less follows the following 90-9-1 ratios: * 90% of users are Lurkers (i.e., read or observe, but don't contribute). * 9% of users are Commenters. They edit or rate content but don’t create content of their own. * 1% of users create content and are Creators.
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The Digital Rocking Chair's insight:
Simon Staffans: "We have all heard the value of getting something to a viral stage and the need for either robust strategies for social media or an enormous amount of good luck to make that virality happen – most often a combination of the two is needed."
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The Digital Rocking Chair's insight:
Maddie Crum: "The boundary between author and readers is disappearing. What does that mean for the future of storytelling?"
António Maneira's curator insight,
December 5, 2015 10:54 AM
Histórias cada vez mais partilhadas! A autoria que não é só do autor! “When it came time to write this book, I was therefore able to write directly to my readers, because I know them so well. For me, social media dissolved the border between author and reader, replacing that border with real intimacy.”
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The Digital Rocking Chair's insight:
Keith Barclay: "As well as using a crowdfunding campaign as a way of building an audience for a project, [Gemma] Gracewood shared her opinions on other approaches, discussing the pros and cons of online and offline options."
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The Digital Rocking Chair's insight:
George Takei: 'At first I had a small following, mostly "Star Trek" devotees and early adopters from the LGBT community who recognized my name because I'd come out as gay in 2005. Although these fans welcomed me, I wasn't convinced that this endeavor was going to yield much fruit' ...
Angie Weihs's curator insight,
July 5, 2015 8:10 PM
Give people what they want plus a happy dose of what they need. Not new but always nice...
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Tom Vanderbilt: "From Game of Thrones to the new Arrested Development, television is better than ever. And it's not just a lucky accident. Turns out that networks and advertisers are using all-new metrics to design hit shows."
The Digital Rocking Chair's insight:
A look behind the curtain: "the new rules of the hyper-social, data-driven, actor-friendly, super-seductive platinum age of television".
Tom Brehme's curator insight,
March 22, 2013 12:20 PM
Interesting article regarding the influence social media has on programming.
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Fiona Milburn of Transmedia NZ looks at how Make My Movie used audience engagement and social media networks as a strategy for success.
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![Bums on seats – part two [Audience engagement & social media] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/5Jqi7U_0j4W9ncGmsnNF6jl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Elizabeth Segran: "These brands were built on Instagram. They share their strategies for creating a loyal following and driving sales on the platform."