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Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
Curated by
The Digital Rocking Chair
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The Digital Rocking Chair's insight:
Simon Jenkins: "However well-connected it makes us, cyberspace is lonely. That’s why, more and more, we are looking for live experiences" ... 
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The Digital Rocking Chair's insight:
Chuck Fishman: "Today’s TV viewer doesn’t just watch TV anymore — they scroll through Twitter and Facebook in real time, watch YouTube Videos, send Snapchats and pin to Pinterest boards."
Minna Kilpeläinen's curator insight,
March 1, 2015 4:12 PM
A 2014 Nielsen Digital Consumer Report Chuck Fishman says that to date, networks’ attempts at creating second-screen experiences haven’t consistently taken off. Second screen action often happens on social channels that
Fishman suggests that one way media companies could approach the second screen is to create original and exclusive
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The Digital Rocking Chair's insight:
Heather Kelly: "The closing of an online virtual game may sound trivial to anyone who has never used or visited one, but to the people who spent a chunk of their formative years forging relationships inside their virtual walls, the loss can be huge."
Amber Judge's curator insight,
September 2, 2013 11:08 AM
Another ethical issue here: If you provide an alternate world in which someone can build their identity, make friends they otherwise wouldn't in the real world and they've spent money on virtual items and then take it all away because the world collapses... What's the ethical actions a company should take to ensure the health and well-being of those people? I mean surely there must be some liability?
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Tom Vanderbilt: "From Game of Thrones to the new Arrested Development, television is better than ever. And it's not just a lucky accident. Turns out that networks and advertisers are using all-new metrics to design hit shows."
The Digital Rocking Chair's insight:
A look behind the curtain: "the new rules of the hyper-social, data-driven, actor-friendly, super-seductive platinum age of television".
Tom Brehme's curator insight,
March 22, 2013 12:20 PM
Interesting article regarding the influence social media has on programming.
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Christine Champagne: "HBO’s head of social media marketing, Sabrina Caluori, talks about the evolution of HBO Connect and social TV."
The Digital Rocking Chair's insight:
A look at HBO's strategy for brand extensions and audience engagement in the social media space.
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Fiona Milburn of Transmedia NZ looks at how Make My Movie used audience engagement and social media networks as a strategy for success.
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The Digital Rocking Chair's insight:
Meredith Mattlin: "For years, Misha Collins has curated a list of tasks ranging from imaginative to absurd, allowing people to compete in an international competition that could bring them anywhere from a water park to a particle accelerator."
Daniel Calabuig's curator insight,
August 5, 2015 1:45 PM
Meredith Mattlin: "For years, Misha Collins has curated a list of tasks ranging from imaginative to absurd, allowing people to compete in an international competition that could bring them anywhere from a water park to a particle accelerator."
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The Digital Rocking Chair's insight:
Ted Hope: "Filmmakers, Hollywood, The Industry, rarely know whom their audience is. We do it so ass-backwards: we make a movie and we think it is so wonderful that people all over the world will come to see it. Wouldn’t it be a hell of a lot easier ifall we did was take our movies where people are already gathered?"
Charlie Dare's curator insight,
May 26, 2015 6:36 AM
Ted Hope: "Filmmakers, Hollywood, The Industry, rarely know whom their audience is. We do it so ass-backwards: we make a movie and we think it is so wonderful that people all over the world will come to see it. Wouldn’t it be a hell of a lot easier ifall we did was take our movies where people are already gathered?"
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The Digital Rocking Chair's insight:
Simon Staffans: "So, what I would like is to continuously create content that resonates deeply with the intended target audience" ...
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Frank Rose: "It's never been easy to market an indie film—but in a blockbuster universe, getting people to care about a low-budget production devoid of stars and lacking the enormous, built-in fan base of The Dark Knight or The Hunger Games can seem all but impossible."
The Digital Rocking Chair's insight:
An article for all indie content makers, not just filmmakers ....
Bart van Maanen's curator insight,
May 25, 2013 4:28 AM
Het promoten van 'kleine', onafhankelijk geproduceerde films is vaak moeilijk. Hier een schets van een andere weg naar een groter publiek. Productie en promotie van films kunnen door internet en IP tv sowieso niet meer op de oude manier.
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Hugh Hart: "The makers of docs in contention for Oscar nominations talk about activating audiences after they leave the theater."
The Digital Rocking Chair's insight:
How to convert an audience from observer to advocate for your cause.
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"For Red Arrow format developer [Omri] Marcus, TV audiences must now be truly engaged with shows; or shows will lose viewers" ...
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"Let’s imagine what our movie theater experience might look like if every movie screen was connected to the Internet in the same manner as our computers, tablets, smart phones and TVs."
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Josh Constine: "There is a battle raging for curated social media supremacy. When big things happen, each of these apps wants to be where you see the best of and behind the scenes."