Brian Anthony Hernandez: "Pop megastar Lady Gaga just revealed on her Little Monsters social network that her forthcoming album, "ARTPOP," will be an app-based multimedia experience for iPad, iPhone, other mobile devices and desktop."
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Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
Curated by
The Digital Rocking Chair
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Lady Gaga decided to take an app-based route to help promote the release of her new album. I think this is a smart way to interact with fans. Though, I have seen artists do this before, and it never really turns out as well as they planned.