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Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
Curated by
The Digital Rocking Chair
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Christine Champagne: "While Michael Bay is famous for directing blockbuster films including Transformers, Armageddon, Pearl Harbor, and Bad Boys, he first made a name for himself back in the late ’80s and early ’90s as a commercial director" ... 
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T.L. Stanley: "Since the mid-2000s, Doritos has been making a high-profile event out of doing just that during the biggest football game of the year, but industry veterans say the business of fan-generated marketing is thriving even in the off season."