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Scoop.it!
The Digital Rocking Chair's insight:
Bryan Bishop: "Created by Walt Disney Imagineering — the think-tank and creative group that dreams up, designs, and builds attractions for Disney parks — The Optimist is the latest take on the alternate reality game." Another couple of interesting stories about Disney today. Here's the link to the other one: Inside Disney’s Plan To Win The Internet 
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Scoop.it!
"The beauty of Alternate Reality Games is that, because the story is spread across multiple platforms, it doesn’t matter where you get started. You can discover the story world at your own pace, regardless of your entry point" ...
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Can't wait to experience this!