Mark Wilson: "The team that made Farmville 2 sat down with us to share their secrets to building social gaming experiences that keep players coming back" ...
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Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
Curated by
The Digital Rocking Chair
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After opening up at an aggressively priced $10 per share, the company had a slight pop before closing down 5% yesterday. But as Schappert emphasizes to me in the interview below, ZNGA is here for the long-term... 
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Zynga announced a suite of new products, including CastleVille, Hidden Chronicles, Dream Zoo, Zynga Bingo, and a new gaming platform dubbed "Project Z" aimed at diversifying its business, reducing its reliance on Facebook and spreading its games...
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Zynga and Pizza Hut have set up a series of (adorable) in-game purchases to help fight world hunger.
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"People live in these games, and they want to see these characters interact and see their relationships build, and they want to see new characters introduced."
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Mark Pincus, the founder and chief executive of Zynga, said the partnership was an "exciting leap forward" that will allow people to "connect their virtual and real worlds"...
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The whip-carrying hero will be weaved into the story of the Facebook game, which will be renamed Indiana Jones Adventure World, and featured in a new chapter.
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The writers of Toy Story are reportedly in talks to pen a movie based on FarmVille, the popular Facebook game.
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[...] Zynga explained that in order to maintain users in its popular social game FarmVille, the company primarily aims to give users "more of what they love.
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The Master Plan unveiled.....