Transmedia: Storytelling for the Digital Age

Nuno Bernardo:  "A transmedial experience should invoke the most human elements of the storytelling tradition."

Simon Staffans:  "I think we can all agree that the world is a pretty complex place. It would be easier for most of us if it was simply cleary black and white, right and wrong, for and against, like a LOTR movie with all nuances wiped away."

Dr. Chester Elijah Branch:  "Transmedia basically means to transport a story-world or message into a customer’s everyday life through the use of multiplemedia platforms. But what are the steps to successful transmedia marketing?"

Robert Pratten:  "I created the diagram above in preparation for my talk at Neuchâtel film festival next week.  It probably needs a little explaining" ...

Amie Mills:  "When we’re talking about transmedia, we’re starting to use terms like story world, where you have many stories told using multiple media forms, across many different channels and platforms … and how that content lives and breathes is uniquely tailored to the platform you’re viewing it on."  via Ben Fahy of StopPress

Elaine K. Phillips:  "With the transmedia landscape dominated by blockbusters like the Marvel Cinematic Universe (MCU) and Star Wars, it’s easy shake your head at the glossy Age of Ultron poster and think: there’s no way I could create a storyworld as intricate as the MCU.

Think again."

Peter Roper:  "Visiting Australia this month for a series of masterclasses via X Media Labs, Gomez talks with Marketing about how comic books lead to video games to movies to brands to governments" ...

Michael Idato:  "As writers and producers exploit technology to find different ways to bring characters and stories to life, audience expectation is re-writing the rules of engagement. The net effect for the TV industry is a drastic shift in the way stories are told" ...

Eduardo Pradanos interviews Robert Pratten, CEO at Transmedia Storyteller ....

MIT Open Documentary Lab:  "[Lance] Weiler is a boundary-pushing transmedia storyteller who has, among many notable achievements, directed and self-distributed innovative movies (The Last Broadcast, Head Trauma), created an ARG for Head Trauma, made the immersive storytelling short Pandemic, and founded the regular creative conference diy days and the transmedia company Reboot Stories."

Simon Staffans:  "If we think of our story on different layers, it is logical that certain layers should have different purposes and different traits than others."

DRC:  Simon Staffans continues his series of fascinating posts on "layered storytelling".

Bridget Ellis-Pegler:  "It soon became clear that this story world wasn’t going to fit into a film, but needed a whole TV series, in fact, several seasons of TV series. And books. And a website. And a computer game – in other words, I’d created a huge transmedia beast!"

Michelle Herbison:  "Content-led storytelling on transmedia platforms coming from an agile, always-on approach – these are the new ways of successful marketing, says scholar and consultant Mohanbir Sawhney."

Damian Wampler:  "Expanded and shared universes are all the rage. They’ve exploded, and even imploded, in the case of STAR WARS. But what have they got right, and where are they going wrong?"

Dianna Brodine talks with Jeff Gomez about "opportunities for print to integrate with movie and video game storytelling."

Molly Ebner:  "In a search for similarity, one particular aspect of the human psyche stands out. This is our underlying desire for beauty, which differs from person to person.  Regardless, we are all compelled to seek it out in life. And when we find it, a feeling of content resonates within."

Femke Wolting:  "Video games, apps, infographics—new media is increasingly breaking down cinema's four walls, working in tandem with a film to build a more immersive, multidisciplinary experience for viewers (or "users"). But how do moviemakers tell one cohesive story across so many different platforms?"

Gianluca Fiorelli:  "Transmedia is a powerful, immersive and fans-generating machine, because it creates better than other narrative strategies a strong emotional bond between a Brand and its audience."

Amanda Hovious:  "In transmedia storytelling, narrative is central to the story, which is told across multiple platforms, and may include sound, images, text, movie and gaming elements" ...