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Brad Tollefson's curator insight,
July 9, 2015 12:38 AM
The three Cs are: Characters – the importance of storyConvenience – the importance of getting the right content to the right people at the right timeCommunity – the importance of connecting fans and rewarding them.At the intersections we see the actions and functions we must support: Characters+Convenience – the personalization of the story experience for each person based on their relationship to the worldConvenience+Community – the continued “personalization” but in a broader sense as applied to audience segments. For example an audience team collaborates to unlock content that only they can see. Also at this intersection is the ability to share content and refer friends to the worldCommunity+Characters – this is the relationship between the community and the world. Creators should provide opportunities to strengthen the relationship through procedures and technology to allow fan contributions, character interactions and such like.
HEEJUN LIM's curator insight,
August 3, 2015 11:23 PM
Robert Pratten: "I created the diagram above in preparation for my talk at Neuchâtel film festival next week. It probably needs a little explaining" ...
AvizorMedia's curator insight,
November 24, 2016 3:04 AM
Os dejamos una sencilla infografía sobre las tres C del transmedia storytelling
Debbie Elicksen 's curator insight,
June 19, 2014 11:22 PM
The story should really be the focus in the middle, then it branches out into sub-stories -- that both stand alone and also pull more depth into the main story at the same time.
Dr. Pamela Rutledge's comment,
May 27, 2013 4:26 AM
LucaVanin - It can have the same connotation of untruth in the west; just depends on context (and who's paying!) In Entertainment, of course, no one worries about superficial truth. Even (especially?) in Reality TV. What matters is the universal truth that stories can deliver. That is the real litmus test of truth.
Dolly Bhasin 's curator insight,
June 1, 2013 1:06 AM
Excellent article, a must ready for digital story tellers of the 21st century!
Gav Morris's curator insight,
June 18, 2013 3:10 AM
Interesting tool that could be adapted, I guess... |
Jeni Mawter's curator insight,
August 21, 2015 11:59 PM
A wonderful resource for anyone interested in telling their story in a multitude of different ways.
Michelle Cfas's curator insight,
June 20, 2014 11:28 AM
Sustaining consumer interest through immersive cross platform experiences - brands take note..
Ryan Crowder's curator insight,
June 7, 2013 2:16 PM
Peeps consume different media at different times on different devices. Worth some thought for sure.
Anne-Claire Goyet's curator insight,
January 17, 2013 6:11 AM
Avec des Lego, c'est tout de suite plus amusant !
Dolly Bhasin 's curator insight,
January 22, 2013 10:13 PM
A very useful approach for launching new brands and creating a buzz about a new product! |
DRC: Robert Pratten on creating immersive learning experiences with Conducttr and transmedia.