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The Digital Rocking Chair's insight:
Nick DeMartino recently moderated 2 music panels at Digital Hollywood: "There were two panels with two discussions (music & YouTube; music and social), but truthfully, this is an ongoing conversation in which music is the canary in the coal mine – trends we see now in music are trends we’ll see throughout the digital media ecosystem." 
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Nick DeMartino: "The session was called "Unlock the Power of Fans" at Transmedia Los Angeles’ monthly meetup earlier this week, but I’ll remember it as the Fanthropology of Theatrics, because I learned so much about the way audiences are using the new collaborative storytelling platform that I was there to represent."
The Digital Rocking Chair's insight:
Nick DeMartino takes us through Theatrics, the storytelling tool behind Beckinfield, Welcome To Sanditon, and Psych's The S#cial Sector.
Fred Harden's curator insight,
June 9, 2013 10:30 PM
Now to move this up a notch, what about a few slicker videos, wannabe actors etc.?
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Nick DeMartino: "Our data create a new form of identity, what you might call a virtual self -- a concept that will determine the future of the web"...
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Nick DeMartino: "Historically, content hasn't been seen as having a predictably "scalable" business model. Content remains a hit business, whether distributed in analog or digital form, and the ability to repeat a success has proven to be illusive over time. Perhaps, that is changing, given the blur between content, technology, social, and audience"...
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The famous Harry Potter sorting hat. It’s a fitting metaphor for this presentation, as I sort through the emerging history of transmedia storytelling.
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If nothing else, last week's Story World Conference in San Francisco affirmed the reality of a new creative movement devoted to transmedia storytelling.
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Tracking transmedia developments as they unfold will be complicated, in part because this new entertainment format covers so much ground.
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“Isaac Newton didn't discover gravity, he just named it,” one TV writer-producer quipped during a recent conversation about “transmedia.” And so it would seem, despite a testy flame war over the term transmedia –– or perhaps because of it –– the “transmedia” movement is catching on across the media business.
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The Digital Rocking Chair's insight:
Nick DeMartino: "For the past couple of years I’ve been asked to contribute to year-end round-ups of the year in media, curated by transmedia producer and blogger Simon Staffans. I’ll post the link to the 2014 edition in a subsequent post, but for now, here’s a version of his questions and my answers."
Michael Kosmides's curator insight,
January 24, 2015 7:12 AM
How do you call yourself? And how does that relate to journalism narratives?
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![[Nick DeMartino] At Least Five Things I Learned From Story World 2012 | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/IMS0T-C6fnTTESUl1mOcBTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Nick DeMartino: "I choose to think of the Story World Conference as a bellwether for the health of the transmedia community. What did #SWC12 tell us? Here are my thoughts a couple of weeks after the conference, held over three days in mid-October in Los Angeles" ...
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Peter Gutierrez: "Although DeMartino is not himself an academic, he’s a top consultant specializing in digital production/distribution (which includes transmedia, naturally), and has clearly devoted a lot of time to considering transmedia’s broader ramifications… especially those that relate to the K-12 world."
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A website that presents an ongoing sci-fi series about the town in a format unlike any TV you've ever seen...
[I really like this concept, and Nick De Martino's article provides great background material on the genesis of this project. It's also worth checking out the Mashable article @scoopit http://bit.ly/w27sIs]
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Each one of us generates vast amounts of data — emails, phone calls, social networking, photos, text messages, videos, browsing, purchasing and more.
Our data create a new form of identity, what you might call a Virtual Self – a concept that will determine the future of the web.
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Even though "transmedia" projects are immersed in technologies (film, video, television, online video, games, live events, mobile media, telephone calls… you name it), its leading practitioners (and theoreticians) often insist that "it's all about story."
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Many Paths to Audience Participation for Transmedia Talent
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Because the music industry is changing so much, it has become even harder to "become" someone. There is no longer just the radio and public exposure, now bands have to take social media and the internet into account when looking to get out there and make something of themselves.