The video percent of Internet traffic is predicted to jump to a whopping 79% in the next 4 years as more people go mobile according to a recent study.

If you’re not using online video to market your small business or brand, you’re likely missing out on a lot of traffic. And now is probably a good time to get started.

A new study from Cisco, the company’s VNI Global IP Traffic and Service Adoption Forecasts, 2013–2018, reveals this. The study says that by 2018, 79 percent of all Internet traffic will be video-related. That’s an increase from the 66 percent share that video traffic claims today.

And by 2018, the amount of people online and the amount of devices that are Internet-enabled will grow exponentially, too. The Cisco study predicts that in less than five years, more than half of the world’s population will be active Internet users....