We spend so much time online that many of us have a large digital footprint--here's how to erase it.
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We spend so much time online that many of us have a large digital footprint--here's how to erase it. Via Sigalon No comment yet.
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[Content Marketing, Must Read] Great slides by Rand Fishkin on what makes an effective content marketing strategy. He outlines 5 reasons why your strategy might fail: You believed the biggest myth content marketing ever told the world You made content without a community You invested in content creation, but not in it's amplification You ignored content's most powerful channel: SEO You gave up too fast Via Martin (Marty) Smith, malek
Martin (Marty) Smith's curator insight,
May 21, 2014 1:29 PM
Excellent and exhaustive punch to the gut of the many "content marketing" myths that exist. I would've added a section on Mark Schaefer's Content Shock, but that 1,000 word post is for another time. Between then (when I write the rejoinder) and now read Rand Fishkin's riff on why "inbound marketing" fails and see if you recognize some of your myths, urban legends and untruths about content marketing.
malek's curator insight,
May 21, 2014 5:56 PM
How content marketing works? Get ready for the long, entertaining and highly informative trip. I like the section about "content without a community", a real eye opener.
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The idea that technology destroys jobs is an over familiar refrain. But advances in technology have also created new kinds of jobs, though their increasingly non-productive nature may be eroding our collective understanding of what work is. Via jean lievens
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The heads of technology organizations that maintain the standards and connections underlying the internet met in Uruguay to address the recent (and not-so-recent) challenges facing the net. Here’s what they said. Via TechinBiz
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Today, around the world more people have mobile phone subscriptions than have access to electricity and safe drinkable water. Today, almost a third of the world's population uses the internet (a 528.1% growth since 2000!
So what are we doing with all the time we spend online, and how do we know all that time is being spent in useful ways? For many of us, the internet is among the first things we experience after we wake; in fact, 75% of users are online before 9 a.m. Over 75% of people in the US own a laptop, 53% a smart phone, and 31% a tablet. Email is the most common action performed by people on their laptops, while search is the top action for mobile phone and tablet users. 72% of people like to play games on their tablets while 70% use their mobile phones for social media. Where do we use these devices? 72% of people use their mobile phones while traveling, and 64% use them in restaurants and coffee shops. As for tablets, 88% of people use their devices in the living room, 79% in the bedroom.
Find more statistics and data at the infographic or article link. Via Lauren Moss, Cristina Reyes
Paco Arcoleo's curator insight,
July 26, 2013 3:12 AM
Una semplice e chiara infografica sullo stato dei fatti degli utilizzatori di internet al giorno d'oggi, meno del 10% degli account umani/reali utilizza facebook, beh allora ci stiamo evolvendo sul serio ;)
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Wireless vehicle networks could make driving safer and more efficient, but the cost of deployment will be significant.
The phrase “vehicle-to-vehicle communications” might currently mean little more than a few choice words hurled through an open car window. In a few years, however, it could be synonymous with technology that makes driving safer, less polluting, and certainly less antagonistic. Via Sigalon
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It is slightly alarming to note but is an unfortunate truth that cyber-attacks have taken on many forms and have become pretty cost-effective as well, at least for the attackers.
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By Karen Coyle: "With the visible speed-up of all forms of information resources, even those that are ostensibly in traditional offline formats, doubts are growing about the ability of libraries to afford the costs of hand-hewn bibliographic control today and in the future. Linking and federating What if you extrapolate from developments within library systems, such as federated searching, enhanced catalogs, and OpenURL, to the idea of libraries on the web?" [...] "The Semantic Web will develop in two ways: First, by linking information that exists within documents, and second, by making the data itself accessible on the web. The ability to mark up information in documents could allow smarter access to that information than we get with keyword searching. For example, markup could identify the author of a document so that an author search could be done, something search engines do not provide today." Via Karen du Toit
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Wilfried Andral's curator insight,
September 13, 2014 3:54 AM
The Best Tech site around! Check it out!
Jane Shamcey's curator insight,
September 13, 2014 3:56 AM
You should check it out!!!
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From
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A good example of content curation at work is the Vox feature collection entitled "40 maps that explain the internet", which showcases in a highly digestible and visual format where the Internet came from, how it works, and how it's used by people around the world. Although at first glance this may look just as a list of maps with descriptions, there's a lot of curation work that can be appreciated by looking just a bit beyond the surface. b) The 40 maps are intelligently organized into six different groups:
c) Images of maps sourced from elsewhere are properly credited and linked. To the ignorant eye, this will look like "oh, just another collection of maps", but to the avid reader, scholar and to the curious enough to look beyond appearances, the value of this editorial work is on how it perfectly hides the amount of complexity and research work it has required while organizing and presenting an extremely clear and comprehensive body of valuable information on the chosen topic. Curated by Timothy B. Lee together with editor Eleanor Barkhorn, designer Uy Tieu and developer Yuri Victor.
Full feature: http://www.vox.com/a/internet-maps Via Robin Good, Dr. Stefan Gruenwald
Robin Good's curator insight,
June 8, 2014 4:45 AM
Although at first glance this may look just as a list of maps with descriptions, there's a lot of curation work that can be appreciated by looking just a bit beyond the surface. b) The 40 maps are intelligently organized into six different groups:
c) Images of maps sourced from elsewhere are properly credited and linked. To the ignorant eye, this will look like "oh, just another collection of maps", but to the avid reader, scholar and to the curious enough to look beyond appearances, the value of this editorial work is on how it perfectly hides the amount of complexity and research work it has required while organizing and presenting an extremely clear and comprehensive body of valuable information on the chosen topic. Curated by Timothy B. Lee together with editor Eleanor Barkhorn, designer Uy Tieu and developer Yuri Victor.
Full feature: http://www.vox.com/a/internet-maps
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What do people do online in today’s world, how do they get online, and at what speeds? A new report from International Business Guide shows how how do millions of people in the world access the internet, where the internet is the fastest, and the devices with which they connected, following the first year when there are more mobile internet devices than humans. View this infographic to see which regions lead the world in terms of internet access rates, who consumes what online and the most popular websites by region. Via Lauren Moss, malek
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Are you reading this on your mobile device? The probability is likely, considering there are currently 6 billion (and growing!) active mobile devices in the world, and companies continue to tailor their marketing to the small screen of your iPhone. Via Brian Yanish - MarketingHits.com, Martin (Marty) Smith, malek
Martin (Marty) Smith's curator insight,
November 25, 2013 9:46 AM
Great mobile / social Tips Scooped by Brian Yanish (@MarketingHits) including: * Resize your Facebook posts No bigger than 620 x 320 * Choose Facebook Ads wisely * Make it visual * Turn up the content * Get smart about couponing * Take advantage of Twitter * Upload to Instagram * Utilize Email Marketing My favorite is getting smart about couponing as that tip can make a real difference to your bottom line especially at this time of year. Be careful not to have "battling coupons" where one deal wipes out another an check coupon websites like Retail Me Not to make sure they are up to date and don't have old coupon codes that don't work anymore since there is nothing more frustrating than trying to get a deal that is dead.
Joachim Scholz, PhD's curator insight,
December 2, 2013 9:24 AM
The first phase of the trend towards mobile is in full swing, and it is time to adapt your marketing strategies for it. Resizing facebook ads, making it more visual and so on are the obvious things to think about, but there is also a second revoultion wrapped in the first: The move to (mobile) content marketing.
To oversimplify: Consumers watch big screens, but they touch small ones!
So the marketing communications you put on consumers' phone screens needs to be much more content oriented, something your consumers will voluntarily seek out. Being a service star in getting consumers the right coupon is a first thing to do, but also add levels of engagement and play. Coke did a great example during the London Olympic Games (on Marketing in Motion, use the Find buttom) for which they created a music DJ/mixing app that allowed consumers to build their own soundtrack to the games and send it to their friends.
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There are a lot of things about maintaining a blog that are common sense and almost intuitive. Selling advertising is not one of them. Via TechinBiz
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From
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Posted by Cyrus-Shepard Via TechinBiz
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Apes, dolphins and elephants are animals with remarkable communication skills. Could the internet be expanded to include sentient species like them? Via FastTFriend
FastTFriend's curator insight,
July 15, 2013 1:54 AM
learning to interact beyond certain boundaries may be a first step towards reaching even further than this planet's confines.
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That's the word from Mary Meeker who, at the D11 Conference, provided her annual glimpse into the state of the Internet for 2013. [Read more] Via TechinBiz
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"Everyone Googles. When you get asked a question and you don’t know the answer – your answer is Google. But is this a good thing or a bad thing? In forensic psychology we dive into the minds of criminals, but because of the internet and sites like Google and Facebook, those minds are being altered...The studies show that the internet is having a negative impact on the way people think, analyze, and remember things. In fact, studies even say that heavy internet use can affect the brain..."
Via Beth Dichter
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The way people copy each other's linguistic style reveals their pecking order. Via Sakis Koukouvis, Stefanos |