Daily Magazine

"Here's what recently surveyed senior marketers shared about current trends and practices.

 

"Creating collateral is a top priority for B2B product marketing," states Kapost in the following infographic based on Regalix research.

Some 80% of survey respondents cited it as their top priority. A total of 71% of surveyed marketers stated sales enablement, and 70% mentioned "defining position."

 

The most popular digital channels are websites (91%) and email (89%) followed by webinars (77%) and social media (76%)."

Via Olivier Milo

" You already know that well-researched, high-quality content is the backbone of a killer blog post. But don’t underestimate the importance of a strong visual component when you’re composing your latest and greatest update for your audience

The human brain processes images in as little as 13 milliseconds - less than the blink of an eye. "

Via Lauren Moss, Olivier Milo