Daily Magazine

With the rise of social networking sites like Facebook and LinkedIn, it has never been easier to build and maintain a network.

 

One quick press of a button can bring a new person into your network, or remove one permanently. Make a quick scan of update feeds and you can feel up-to-date on what everyone around you is up to. Gone are the days when you had to set aside several hours a week to call connections to ask how their vacation was or how their family was doing. All the pictures are right there for you to peruse and comment on.

 

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Via Martin Gysler

Social networking sites have each a unique protocol and don’t usually provide members with practical how-to advice to help use their sites effectively. They let us figure out the how-tos on our own.

 

I share in this article my basic LinkedIn how-tos that may shorten your learning curve and save you time and frustration. They are merely suggestions, not rigid guidelines. If you have an idea or advice you find helpful, please share it with us in a comment.

 

Here are ten tips for maximizing your LinkedIn social networking success:...

Via Martin Gysler

Much has been made of the success of Louis C.K.’s self-released video special, but Jessica Lee examines it as a social media marketing campaign, chalking his success up to one ingredient that’s often missing in marketing: trust.

 

Comedian Louis C.K. recently self-released a video of his stand-up special, “Live at the Beacon Theater,” for $5 online. He personally paid for the production costs up front in an experiment to see if this was a cheaper, more efficient, and less restrictive method of getting his content to his fans. In doing so, he cut out paying the middlemen — including the marketing team — and avoided the red tape of working with studio executives.

 

In twelve days, Louis C.K. earned more than $1 million from people downloading the special — far more than the $170,000 it cost to produce the video. Louis C.K. gave his thoughts in a post on his site:

 

“I would have been paid [less than $200,000] by a large company to simply perform the show and let them sell it to you, but they would have charged you about $20 for the video … This way, you only paid $5, you can use the video any way you want.”...

Via Martin Gysler