This is content that aligns with your audience’s interests while simultaneously generating demand for your product or service.
Via Peg Corwin, massimo facchinetti
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Peg Corwin's curator insight,
September 30, 2017 9:50 AM
Learn how to maximize your social media marketing results with an appropriate posting frequency on each social network. "When it comes to posting on Facebook and LinkedIn, remember that you may only have between two and five posts per week that will get distribution by the networks' news feeds. With that in mind, focus on the quality of each post (and the content preferences of your audience), and aim to get more likes, comments, and shares as your metrics of success to build up your audience and to make the news feed algorithms work for you."
Peg Corwin's curator insight,
January 8, 2015 7:43 AM
Content promotion is all about influencers. Do you agree? |
Avoid creating content that does not convert or does not connect with your audience's needs, pains and interest. Focus on "Core content" which is the intersection of what your audience cares about and the value your business provides. See 5 customer research questions.