Yesterday a strange thing happened; the popular site SocialMediaExaminer.com lost their Facebook page. Why? No one seems to know why the page went down; and ...
Scooped by
Guillaume Decugis
onto Social media publishing and curation |
Don Purdum makes an excellent point in this video, reacting to the fact ScoialMediaExaminer, an awesome online publication with great valuable content, lost their Facebook page for a while.
You can't put all your content eggs in the same basket, ie a Facebook page you don't own.
We started to make this point a while ago and advocated using a content hub to host even your social media content. If you don't believe a blog or a website is needed, this video and the SocialMediaExaminer scary hickup should convince you. This is where you should host your content.
But even if you do already, think about all your social posts such as your images or your witty tweets and commentary such as the one I'm making right now: they also deserve a long lasting life, be archived and help your SEO.
If you're thinking about building your content hub, here's a great ebook by Barry Feldman on that topic.