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Content creation is the “organizing and sharing the most relevant content on a finite subject” – in other words, it requires a recognition that people outside your own organization have relevant things to say and that adding this insight to your own commentary makes you a better resource within the communities you operate in.
When you establish yourself as a resource, you generate more trust, encouraging people to recommend you more comfortably.
The simple process of content curation is as follows:
1. FIND content relevant to your niche i.e. video, article, blog post, photo etc
2. SHARE it with your community via your owned channels i.e. Facebook status update and link or a tweet and link
3. ANALYSE whether that content was well-received and shape your next ‘share’ on that insight
Après avoir défini les concepts et les pratiques, nous passerons en revue les plates-formes et les outils de la curation. Un marché en pleine effervescence. C’est un marché qui foisonne : il ne se passe pas une semaine sans qu’on annonce un nouveau service. C’est également un marché qui se cherche : l’offre est très hétérogène. On y trouve des produits destinés aux..... English version about article: http://j.mp/hs6lTm
notify.me delivers notifications that interest you in real time. It eliminates the need for you to constantly check on classified listings, blogs or social networking sites.
Notifications are delivered to your destinations of choice such as instant messenger, mobile phone, email, desktop or web application.
Vayable is an online marketplace where people can discover, buy and sell unique travel experiences, including tours, activities and extended trips.
Like an Airbnb for travel experiences, secondary market place Vayable launches today to offer travelers the opportunity to buy experiences in exotic locales all over the world, from Rome to Rio as the well worn cliche goes.
The key difference between Vayable and that other “Airbnb for experiences” Skyara is that Vayable is targeting travelers specifically, especially those who are tired of the relative banality of activity offerings from travel sites like Orbitz and Expedia.
Time to talk about social business planning again.
If your company wants to learn to fly and integrate a social "layer" into everything you do here are a few thoughts as you plot your own roadmap:
1 - Crawling: People, Process, Procedure.
2 - Walking: Managing Your Properties.
3 - Running: Ecosystem Engagement At Scale.
4 - Flying: Social Innovation & Organizational Integration.
Most online content today is stuck. It has roots firmly planted in one of the many sites and applications around the web. Because content is rooted, we are forced to spend precious time recording its location in the hopes of navigating back. We bookmark websites. We favorite tweets. We create lists in text files.
In this system, the sites are the gravitational center and we, the users, orbit them, reaching out for a connection whenever we want to interact with the content. This is a fine system, but as users spend more time on consumption-oriented devices like iPads and mobile phones, new demands are being put on content.
How do you create social media strategies for your business? Do you jump into the newest platform or create campaigns simply to increase Facebook ‘Likes’? Here’s a suggestion: quit throwing darts and start using social media research to drive your strategy.
To illustrate this concept, I’m going to use a fictitious brand along with real social media research.
CloudMagic, a browser plugin for Chrome and Firefox, is more than a Gmail search tool. The plugin offers an integrated search experience across Gmail, Google Docs and Contacts, supports Google Apps users and allows for multiple accounts.
Once installed, the CloudMagic search bar sits in the upper righthand corner inside Gmail and Google Docs and provides a search-as-you-type experience that feels unbelievably fast.
Ever since its launch in November 2010, Blekko has been on a mission to eliminate spam and content farms from search results.
The human-curated search engine, which is also known both for using actual mammals to edit search results and for its employ of slashtags for easy categorization, announced in March that it had banned over 1 million spammy domain names from its site. Using a new algorithm it calls “AdSpam”, Blekko investigates the quality of a doman’s content, as well as the type of ads it includes, to identify those of the lowest quality. Those that don’t pass muster get the boot — which should be music to any searcher’s ears.
If you really want to break it down for your non-marketing friends, I suggest comparing your work to that of Tosh.0 - the internet clip based show on Comedy Central.
This features the best (or worst, depending on who you ask) video clips from the internet curated by the host, Daniel Tosh. True to the definition above, Tosh provides "insight" and "commentary" into the clips, adding additional value for the viewer.
Trunkl.y is taking social bookmarking to a whole new level.
Why? Because it keeps track of all the links you show any interest in, all over the social web.
Trunk.ly captures anything from: Twitter, Facebook, Delicious, Tumblr, Posterous, WordPress, Instapaper, RSS Feeds.
Trunkl.y’s emphasis really is on the social part of bookmarking, meaning that whatever you bookmarked and wherever you bookmarked it, trunkly is going to help you keep track.
If you have a blog, you know that unless you post at least twice a week visitors tend to forget you. You need a flow of fresh, interesting content, to keep people coming back again and again.
Sometimes, the inspiration is there: you have the right insights, the right anecdotes or learnings from your work that can make a great post, and you have no problem transforming them into a 500 words blog post.
Other times, you just don’t have the subject matter handy. Quality curation is a great way to fill your blog with fresh content. Will replacing original content with curated content harm your image viewers? Not at all, if you do it right. Here are 7 pointers for successful curation....
In an infographic that's bound to cause arguments and perhaps fistfights, researchers at Hunch placed data from 700,000 of its website visitors onto a deep and revealing illustration that shows just how different users of Macs and PCs are.
They came up with interesting correlations between users’ chosen computing platforms and their demographics and personalities, as well as tastes in food, fashion and media.
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Content Curation is a term that describes the act of finding, grouping, organizing or sharing the best and most relevant content on a specific issue.
The 5 models of content curation:
1. Aggregation
2. Distillation
3. Elevation
4. Mashup
5. Chronology
Curation, curator et curateur sont les buzzword de ce début d'année. Est ce justifié ?
J’ai l’impression qu’après le web 2, le community management, etc., nous voici devant les termes qui mettent une dénomination sur les « bloggueurs influents » et autres influenceurs.
On constate que pour l’ensemble de ces termes « marketing » désignent des évolutions soit d’internet, soit de métiers existants… Aussi, faut-il suivre cette mode. Hier, nous étions tous community managers, demain, nous serons tous curateurs !
Taptu is another entry into the magazine-style social news reader apps available for the iPad, and while it does present itself in a unique way as compared to similar apps, it just ...
Whether you're a Twitter novice or tweeting pro, there are always ways to improve your presence on the microblogging service.
Here are five ways to make your Twitter stream more valuable and dynamic for followers.
The explosion of information has created a need to group data in meaningful ways. Curation encourages users to form niche communities around their passions by sharing content that centers on their core specialty.
Rosenbaum says: "The new media moguls won't be makers; they'll be finders, endorsers and presenters."
Are you overlooking some of the most powerful influencers on the social web? Let’s find out.
Traditionally, there has been a 1-9-90 rule when it come to creating and consuming content:
There’s a new element in this equation, though: Content Curators — people who make a practice of finding content relevant to their friends and followers, and then sharing links to that content. I am making a distinction between a curator and an aggregator who pulls content from around the web, usually related to a specific topic, to display on websites generally to enhance search engine optimization.
By definition, social media is meant to be just that, social.
The argument to automate your Twitter feed or not can be hashed and rehashed over and over, but some facts remain the same; there are people behind the mechanisms. And as human beings, whether we like it or not, we’re not meant to work 24/7, and occasionally need to sleep.
Let’s take a look at 4 minimal Twitter automation tools that can help you stay engaged, even while catching a few winks.
- FutureTweets
- Twuffer
- Timely
- Buffer
A lot of B2B marketers talk about the need for content mapping. In short, this is the process of identifying what information each of your personas needs throughout the buying process. It’s time-consuming, but not difficult when you follow the steps below. Here’s the process I use as well as some templates to get you started.
The Washington Post Company this morning debuted its free, personalized, social news site and aggregator Trove in public beta.
Trove aggregates news across subjects of interest and important headlines of the day, from more than 10,000 sources.
The news site factors in a reader’s likes and dislikes, combining algorithms with ‘expertise from the newsroom’.
Trove takes advantage of Facebook Connect to pull in a user’s interests as outlined by his or her Facebook profile to help jump start the personalization part of the equation.
The Washington Post promises to add more social media features and site capabilities to the mix in the coming months.
Speaking to groups is a great way to share your expertise and market your services.
But it doesn’t scale, as the saying goes, unless you record the presentation.
Perhaps the biggest pain point for many organizations isn’t getting their video online, but rather getting their video created in the first place. Whether you need to create your own content, have your customers or employees create it for you, or collect it from other sources, there are ways to get high-quality video content on your site without breaking the bank.
At the Online Video Platform Summit, this session, "But What About the Content? Curation, Aggregation, and Creation", examines the growing field of video curation and aggregation services, as well as offer pointers for getting your own content made quickly and inexpensively.
According to panelist Steve Rosenbaum, an evangelist on the power of curation who recently released his new book, "Curation Nation: How to Win in a World Where Consumers are Creators", we are drowning in data and curation is the only way to remain competitive in the future. Rosenbaum says that information overload has led to publishers to shift from being an authority, to curating a conversation.
Watch the video below for more of the discussion.
Audi's Facebook Page got more engagement than Pages for Justin Bieber and Lady Gaga, according to a new study by Visibli.
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![How Are Mac & PC People Different? [INFOGRAPHIC] | Social Media Content Curation | Scoop.it](https://img.scoop.it/yVk7u0NeM5oOnQxZDeg2UTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
![Audi Has the Most Engaged Fans on Facebook [STUDY] | Social Media Content Curation | Scoop.it](https://img.scoop.it/1B06tAPzva9ho6NXQxpVNzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
