![How to Humanize Your Company and Get People to Share Your Story | Social Media Examiner [VIDEO] | Social Media Content Curation | Scoop.it](https://img.scoop.it/ukMaav4kED3lWVH9Grlftzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Rohit Bhargava talks about how to put personality back into your company to tell a better story about what you do, get people to believe in your company and tell everyone about it.
Research and publish the best content.
Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
Already have an account: Login
Social Media Content Curation
141.0K views |
+2 today
News, Trends, New Tools about Content Curation and Social Media: One Universe to allow people to get access to more specialized sources.
Curated by
Giuseppe Mauriello
 Your new post is loading...
Your new post is loading...
Scoop.it!
How do you create social media strategies for your business? Do you jump into the newest platform or create campaigns simply to increase Facebook ‘Likes’? Here’s a suggestion: quit throwing darts and start using social media research to drive your strategy.
To illustrate this concept, I’m going to use a fictitious brand along with real social media research. 
Scoop.it!
An overview of the legal issues pertaining to content curation online, what the US Copyright office says about it, and best practices when it comes to...
Best Practices in Fair Use: 1. Do not reproduce the story in its entirety. 2. Try not to use all, or even the majority, of articles available from a single source. 3. Prominently identify the source of the article. 4. Whenever possible, link to the original source of the article. 5. When possible, provide context or commentary for the material you use.
|
Scoop.it!
From
vimeo
At LeWeb in Paris, I caught up with the 99Faces crew to discuss trends in social media for 2011 and 2012.
Among the many topics we touch, we spent a fair amount of time exploring the evolving influence of social media on... - Mainstream lifestyle and culture - The rise of curation - Elevating the importance of transparency and engagement between businesses and customers - Businesses dynamics and the need to open the doors between silos - Politics and organizing the "brilliance" of the crowds Brian Solis published it May 15, 2011 http://j.mp/m8cUMB Giuseppe Mauriello created it April 24, 2011 on Scoop.it
Scoop.it!
Brands are quickly adapting to consumers' evolving communication habits by integrating social media and mobile marketing strategies into their email marketing.
Holley Marie Butler's curator insight,
April 4, 2013 3:29 PM
I found this article interesting as it focuses on email, a less prominent form of social media. It raised some valid points as to why email is still a great tool for communicating with a companies target audience, such as most things you sign up to onthe internet need a valid email addess. Therefore it drives a lot of web activity.It suggests ways that marketers can connect with consumners via email which I believe is good for building customer relationships as it is more personal than simply following a brand on twitter or facebook. 
's comment April 4, 2013 9:16 PM
That articles gives some useful advice on how to improve communication through e-mail. I agree with you Holley that e-mails seem more personal than just following a facebook or a twitter page. However, I also think that marketers should remember that some of those promotional e-mails can easily get into spam folder and remain there forever. Therefore the message won't be received by the consumers. Sp I believe that e-mail can be a part of an IMC program but it is also important to use other available social media tools.
Holley Marie Butler's comment,
April 7, 2013 4:41 PM
Yes I totally agree that marketers have to be very careful how they approach emailing consumers. A clear strategy alongside using other new media tools to promote what the emails may concern might be needed to ensure that this does not happen and the emails aren't regarded as spam.
|
