Social Media Content Curation

This should come as no surprise to anyone, but you’re unlikely to be reading this.

After all, you’re pretty busy, I’m sure, and constantly inundated with emails, tweets and news updates all the time. Perfectly understandable; so am I. And unless you’re a regular to this blog – and no, I don’t mean you, mom – then either you came here via a random search query (and guess how many people type “structured journalism” by chance into Google) or followed a tweet or a facebook update here. And let’s face it, who has time?

No one. No one really has time to follow the unending barrage of information that’s coming at us. It’s true, of course, that filtering mechanisms have improved greatly since the early days of the web, mostly courtesy of our friends – real and digital – who we depend on to sort out things we might like to read. As a wisdom-of-the-crowds mechanical turk, it works pretty well. I don’t have to scour the web for articles of interest to me; at least, I don’t have to scour it as much as I used to.

Audi's Facebook Page got more engagement than Pages for Justin Bieber and Lady Gaga, according to a new study by Visibli.