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Whether you’re a major brand, a marketer or a media outlet, telling stories is the heart and soul of what you do.
In his second column on “the business of storytelling,” Gunther Sonnenfeld explains how Coke embraced the universal theme of happiness to tell a story that transcends platforms and communities......
In his second column on “the business of storytelling,” Gunther Sonnenfeld explains how Coke embraced the universal theme of happiness to tell a story that transcends platforms and communities......
