Social Media and Healthcare

Keyword databases are your secret weapon towards a perfect content strategy.

Keywords are search engine optimized terms that allow crawlers to determine what your content is about, and then rank them by comparing your content with other sites with similar keywords.

The right content marketing strategy that uses the power of keywords to the fullest will enable you and your brand to reach the audience that will ultimately make those conversions come frequently and quickly — that’s the ultimate goal, right?

the following seven steps will help you create a winning keyword database.

1. Find out who your audience is and what they want to know

Use Quora/Reddit to make a list of questions your audience is asking

2. Create a list of questions and categorize your keywords

Now that you have your initial question, you can create sub-questions. Sub-questions can branch into their own topics, from which you can create specific keywords.

3. Create a keyword list and answer your list of questions

Now start answering every question under every category. This will help you find the keywords that fit under each category.

4. Write your content with value in mind

Writing your content simply means writing the answers to the list of questions and sub-questions you’ve discovered and listed for yourself and your brand.

5. Check for the keyword search volume

Use Google AdWords.

6. Score your keywords properly

Prioritize your keywords. Score your keywords from 1-3 to keep it simple.

7. Prioritize constantly

Prune your keyword list regularly and always be on the lookout for new and existing keyword opportunities.

read the entire post at https://www.entrepreneur.com/article/375586

Hashtags are the universal language for post discoverability on social media. First used on Twitter in 2007, they’ve been going strong ever since in helping users to find content that they are interested in and want to see.

In fact, did you know that using hashtags correctly can help your content get more natural reach and engagement?

It’s been seen that using at least one hashtag in your social media posts can get you almost 13% more engagement on Instagram.

Do you use hashtags in your posts? Do you feel like you’re getting optimal results with your current hashtag strategy? There’s always more you can do to ensure that you’re boosting your hashtag performance and getting your content seen by more people.

It can be tricky to stay up to date with hashtags and to know which ones are doing well. It can also be a challenge to understand how many to use, what topics are trending, as well as which hashtags your target audience is likely to follow.

For this reason, we’ve created our go-to hashtag guide to help you not only take a look at the top hashtag generator tools but also answer some top FAQs about hashtag use and how to get the most of the little pound sign that we all know and love.

read the list at https://www.jeffbullas.com/hashtag-generator-tools/

As social becomes a core part of agency offerings, you need to have the infrastructure in place to operate smoothly at scale.

Post approvals are a small but powerful step in any social media service offering. At their worst, they can involve a lot of follow-up, creating a time suck for both you and your client. But at their best, they can create client stickiness.

Client-agency relationships get stronger when these processes become mini-opportunities for collaboration. Here’s how:

1. Demonstrate the value of social with a routine touchpoint

Social is your world, but for your clients, it’s just a fraction of their day-to-day. Approval workflows promote more active collaboration between you and your client’s teams.

2. Prevent mistakes before they happen

Maintain a strong foundation of trust by building quality assurance into your publishing process.

3. Promote collaboration in times of crisis

When a crisis strikes and your schedule is thrown out the window, post approvals help support sudden shifts in content production.

read more at https://sproutsocial.com/insights/strengthen-agency-client-relationships/

PR can be an incredibly powerful channel for startups, yet they often cause frustrations and few results.

The difference between successful results and complete failure often hinges on an effective evaluation during the hiring process. Here’s how:

Set realistic KPIs

72% of PR pros said measuring business impact is currently the top challenge facing the industry.

The byproduct of classic PR is media hits, which are partially dependent on news and data from the company and often an immeasurable part of a prospect’s journey. If you need concrete and trackable KPIs beyond “we’ll get you X hits a month on average” to justify your budget or simply peace of mind, consider firms that are able to provide content marketing and social media services that can be clearly measured.

Make sure you have the right team

Big agencies and boutique ones can both do a great job, but the most important thing is understanding the team you’re getting and their processes. Many agencies are, understandably, built for scale, but what often happens is they provide a bucket of hours at an exorbitant price, or they have an inexperienced, overburdened account coordinator doing the bulk of the work. Try to make sure you have people on the team who are experienced and will be hands-on, even if it means paying a bit extra.

read more at https://www.entrepreneur.com/article/375273

Orrin Franko is an orthopedic surgeon and hand specialist.He shares his story and discusses his KevinMD article, "How 5-star reviews generated over $225,000 in revenue for my practice."

link to article: https://www.kevinmd.com/blog/2021/01/how-5-star-reviews-generated-over-225000-in-revenue-for-my-practice.html

“With my natural affinity for numbers, I analyzed the reviews’ precise impact after a few years, and the results were astounding. The system generated over $225,000 during a 3-year period. My practice acquired 162 new 5-star reviews on Google, and my partner and I generated over 200 5-star reviews on Yelp. I calculated that each 5-star review was ‘worth’ over $900 to my practice in the form of new referrals, and the overall return on investment was 1,900 percent. Needless to say, it was a huge success.”

As a final point, it’s worth noting that online reviews are a controversial topic among physicians. There remains a spectrum of opinions and emotions regarding the appropriateness of “soliciting” online reviews from patients. This article’s purpose was merely to report the measurable, objective results of implementing a protocol for soliciting reviews. In future posts, I will address my rationale for embracing, and ultimately leveraging online ratings in my favor. And more importantly, why I think every physician should do the same.

watch on youtube: https://youtu.be/fxYfW7WO_b8

link to the article on KevinMD's website https://www.kevinmd.com/blog/2021/05/how-5-star-reviews-generated-over-225000-in-practice-revenue-podcast.html

Want more people to engage with your LinkedIn company page? Wondering how your employees can help?

While LinkedIn company pages are great for showcasing products and services and providing insight into the company itself, many page admins struggle to get engagement on the content they post.

If your employees use LinkedIn, encouraging them to engage with your company page and its content can yield significant results.

According to LinkedIn, on average, employees have 10 times more 1st-degree connections on LinkedIn than a company page has followers.

In this article, you’ll discover how to create a LinkedIn company page strategy for more exposure and engagement.

#1: Leverage Employee Personal Profiles to Increase Company Page Visibility

Provide a Branded Cover Photo for Employees’ Personal Profile Introduction Cards

Contact Info

The Experience Section

#2: Find Relevant Content to Share From Employees Using the LinkedIn Teammates Feature

Use the LinkedIn Teammates Feature to Connect to Employees on LinkedIn

#3: Make Select Employees Content Admins for the Company Page

#4: Create a Dedicated Company Hashtag to Curate and Engage With Employee Content

Share Employee Content to Your Company Page

#5: Use the Notify Employees Feature to Alert Staff to Key Company Page Posts

#6: Encourage Employees to Engage With Posts on the Company Page

Tag Employees in Company Page Photo Posts

#7: Develop Company Page Content That Includes Your Employees

Feature Employees in LinkedIn Stories

Ask Employees to Host or Co-Host LinkedIn Company Page Events

Feature Employees in Company Page LinkedIn Live Q&As

Having a team strategy for your LinkedIn company page offers many benefits. When you showcase employees in the videos and posts on your page, you not only help them feel more engaged with the business but also provide them with content to share with their professional network.

read the whole post with details at https://www.socialmediaexaminer.com/linkedin-company-page-strategy-leveraging-employees/

Even though each audio tool is vastly different, they serve similar purposes.

Podcasts, at their core, are meant to inspire and provoke interesting conversations around a variety of topics, including crime shows, celebrity interviews, health and fitness, or business and entrepreneurship (to name a few).

Clubhouse operates on a similar principle: to encourage lively conversations and debates around a variety of niche topics. As Clubhouse Founders Paul Davison and Rohan Seth have said, "The thing we love most is how voice can bring people together."

That message — of the importance of voice to bring people together — is just as true for podcasts as it is for Clubhouse.

Hear from a range of experts on both sides as we discuss which audio tool is better for businesses: Clubhouse or podcasts?

Why not both?

Of course, there's one other option we haven't yet considered: Should you try both?

Any good marketer knows the importance of testing out various channels and iterating on a marketing strategy over time based on those results. So, if you're unsure whether your audience prefers Clubhouse or podcasts, you might want to test both.

You might even find that both tools work well together to create a more cohesive, powerful marketing strategy. 

read the entire (and very long) piece at https://blog.hubspot.com/marketing/clubhouse-vs-podcasts