Social Media and Healthcare

Orrin Franko is an orthopedic surgeon and hand specialist.He shares his story and discusses his KevinMD article, "How 5-star reviews generated over $225,000 in revenue for my practice."

 

link to article: https://www.kevinmd.com/blog/2021/01/how-5-star-reviews-generated-over-225000-in-revenue-for-my-practice.html

 

“With my natural affinity for numbers, I analyzed the reviews’ precise impact after a few years, and the results were astounding. The system generated over $225,000 during a 3-year period. My practice acquired 162 new 5-star reviews on Google, and my partner and I generated over 200 5-star reviews on Yelp. I calculated that each 5-star review was ‘worth’ over $900 to my practice in the form of new referrals, and the overall return on investment was 1,900 percent. Needless to say, it was a huge success.”

 

As a final point, it’s worth noting that online reviews are a controversial topic among physicians. There remains a spectrum of opinions and emotions regarding the appropriateness of “soliciting” online reviews from patients. This article’s purpose was merely to report the measurable, objective results of implementing a protocol for soliciting reviews. In future posts, I will address my rationale for embracing, and ultimately leveraging online ratings in my favor. And more importantly, why I think every physician should do the same.

 

watch on youtube: https://youtu.be/fxYfW7WO_b8

 

link to the article on KevinMD's website https://www.kevinmd.com/blog/2021/05/how-5-star-reviews-generated-over-225000-in-practice-revenue-podcast.html