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In content marketing, we want to create value. The magic happens when we start to publish pieces of content that do more than simply propagate our sales. In the end, it is about generating loyal fans who come back to what we create.These fans are a great source of inspiration for more content and they will also help to spread the word. YouTube does a lot to help video creators to create better content. One of these efforts is the ’10 fundamentals of a creative strategy.’ Below you’ll find these fundamentals made actionable and see that they are enriched by a new one. These rules apply not only to content marketing on Google’s video platform, but they also help to optimize your efforts in video content marketing strategy....
Gifs.com is the fastest way to create animated gifs from Youtube, Facebook, Vimeo and other video sites. Just upload your own video or paste in a URL and click create a gif. Gif anything in seconds A YouTube video, an NBA game, a Twitch stream — anything. Supercharged effects at your fingertips Make your gif black and white. Maybe add a caption. Maybe two. Do literally whatever. Our editor has tons of effects. Count’m: tons. ifs.com is the fastest way to create animated gifs from Youtube, Facebook, Vimeo and other video sites. Just upload your own video or paste in a URL and click create a gif....
Do you want to create social media videos for your business?
Is your lack of video creation skills holding you back?
The right apps make it easy to produce social videos by yourself in minutes.
In this article, you’ll discover three tools and step-by-step tutorials to help you create stunning promotional videos....
Explainer videos are a killer way to get information out there. Getting all that awesome information out in an effective, colorful way is a wonderful method of increasing brand authority and gathering online traffic. However, a video that’s too long, fuzzy, or boring are pretty common mistakes. Here’s our least favorite errors and some of the simple fixes that will give your video a boost.
You spend all night long researching the topic and countless hours effectively writing your post. And then you wait for the huge of traffic to hit your blog. But it doesn’t really happen that way all the time, does it? Maybe it’s time you integrate videos in to your content marketing strategy! Zac has already explained how videos can make blog posts more appealing (I’d suggest you read that post too). In this post, I’ll tell you how you can use videos to get more targeted traffic & conversions....
IConsumers find video engaging, compelling and convincing — so much so that they’re anywhere from 64% to 85% more likely to buy after watching a product video. In fact, video on a landing page can boost conversions by an astonishing 80%. Already, companies that use video on their website get 41% more traffic from search results than those that don’t, and by next year, you can expect 74% of all web traffic to be video. Sure, every smartphone worth its salt has a decent video camera, but the highly competitive content arena today demands top quality content in all formats — including video. There’s a lot to think about, from actually shooting the video to post production, finding copyright free music and more. Equipment quality, lighting expertise, editing skill and audio optimization still matter a great deal (more than ever, in fact). So while the barriers to entry for video creation have been reduced, the barriers to creating exceptional video have actually skyrocketed.In this column, we’re going to explore some really useful places to find one element that can make your marketing and product videos way more professional and polished: background music....
IIn reality, though, video is becoming much easier and cheaper to create. This means there’s a huge opportunity for your business on YouTube. If you’ve been debating getting started on YouTube or have maybe experimented a little and not yet found your feet, this post is for you. Throughout this post we’ll dive into: - The basics of getting your account set up - How to create a YouTube channel - How to create the perfect channel art - Top tips for optimizing your channel....
Do you create videos for your fans and followers?
Want to improve the quality?
Today, Roberto Blake is with us to explore how quality videos are produced.
Roberto Blake, a visual and video marketing expert, has a popular YouTube channel where he teaches YouTube marketing and video editing. You can find out more at RobertoBlake.com.
Roberto explores the ins and outs of producing quality videos. You’ll discover tools you need for video production.
According to a study led by Animoto, an online video creation service, 73 percent of survey respondents said that they were more likely to buy a product or sign up for a service if they watch a branded video that explains the product or service. What does this mean for business owners? It means that you need to look into incorporating different kinds of marketing videos on and off your website to stay connected to your consumer.
Product Videos: Behind the Scenes, Feature Showcase, and How It’s Made
Animoto says that 67 percent of videos watched were instructional videos and 64 percent were product and service videos. General product videos showcase the angles of a product and explain its primary features and benefits. Product demonstrations explain how a product works, and answer common customer questions. Behind the scenes videos show the story behind your product or service and show how your videos are made....
Do you want to use video marketing for your business? Each of these articles will help you understand and master a specific part of using video for business....
Video marketing has been unanimously chosen as one of the rising stars in marketing corridors, thanks to social integration and investments by Internet giants. It is gaining a vital place in the marketing plans of all major companies to connect with consumers, engage with them and convert them into paying customers. Don’t believe the hype? Here are some statistics to prove the point. According toSyndacast, 74 percent of all Internet traffic in 2017 will be video. Not only that, studies show that using the word “Video” in the subject line of an email can increase open rates by 19 percent, click-through rates by 65 percent and reduce un-subscribers by 26 percent. According to Twitter, videos and photos get the most retweets....
YouTube has released a cluster of new products designed to help small businesses and first-time video advertisers record and publish videos in a bid to broaden the pool of potential media buyers using the online video service.
The quality of the resulting ads is, of course, largely dependent on the performances given by the people in it. And getting potential customers to see such an ad is another challenge altogether, but the basic production tools have been provided for free....
Do you want to add video to your social media content mix? Discover how to create and promote social media video on a budget. Do you want to add video to your social media content mix? Looking for ways to keep production costs low? Creating a video doesn’t have to cost you hundreds of thousands of dollars in high-end production tactics like live actors or 3-D renderings. In this article you’ll discover how to create and promote social media video on a budget....
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A useful aid for getting your business known is through video marketing. That said, you have some things to learn first. The following article will equip you with tips to help your business prosper and increase its customer base.
Videos should be concise and have a clear point. The majority of people aren't going to watch long videos therefore, you need to provide them with the desired information quickly. Think about dividing it into segments that can be watched in stages if a longer video is unavoidable.
Be certain to optimize each video. Come up with different descriptions and titles for the videos that you upload to different sites. Don't forget about targeted keywords. You might also include contact information so that customers can reach you....
Everyone likes to watch videos on the web.
According to official statistics from YouTube, they have ” over a billion users — almost one-third of all people on the Internet — and every day people watch hundreds of millions of hours on YouTube and generate billions of views.” The statistics portal Statista notes “As of July 2015, more than 400 hours of video were uploaded to YouTube every minute, up from 300 hours per minute in November 2014.”
Wacky cats, wacky stunts, cute cats, cute kids, offensive comedy, and R-rated content are some of the most popular methods to drive traffic. But if someone is trying to promote a product, service, personality or other business, traffic isn’t always the most important metric. Reaching the right audience with the right message becomes the goal. Cute babies might get clicks, but not business.
Audiences are bombarded by words and messages. In a short attention world addicted to entertainment, videos serve as great vehicles for public relations. But videos can be expensive and time-consuming to produce. To discover what works, an all-star panel of publicists and marketers gave us their best advice and, along with me, selected a few of their favorites. Here’s how to gain market share, reach audiences and achieve some of your public relations goals using video in a very competitive world.
You see, live streaming is an important element to your digital marketing plan. If your goal is to improve your lead and sales conversion rates, expand your reach, and enrich follower experience, live streaming video is the tool to use.
There are several options available to execute your live video marketing strategy. Check out these five popular platforms and determine which one(s) are best for your brand and audience
We've gone from text and images being the web's dominant form of content to videos being everywhere we look - newsfeeds, brand blogs, publishers' homepages, social platforms - and beyond, on every device we own. The future of marketing is video. This infographic highlights the impact of video on consumers....
The V-word was on everyone’s lips at our Monetising Media conference last week. Debates raged about production, distribution and of course, monetisation of video, but are the benefits of video really all they’re cracked up to be?
The Media Briefing’s flagship State of the Media Industry Report 2017 (coming soon) highlights the importance of video in media organisations going forward. Respondents placed video as the second highest investment target for 2017 behind data, and is also in the top five for revenue terms.
Is video a fad, distracting publishers from thinking long-term? Or is there genuinely the demand, and more importantly a sustainable future, for our current obsession with it?...
We know there are lots of things to consider when planning a multimedia story, from the structure it will take and the media to include to the overall experience you'll create. So before you set off on your next storytelling adventure, we hope the checklist below will help bring all of these factors together, and ensure your final story has a great structure, engaging flow and use of media that will truly bring the story alive. If you'd like to keep it close at hand, right-click on the checklist below to save it to your computer. Then you can always print it out and pin it to your wall, so it's always there as a reminder. We created the checklist using infographics tool Piktochart, and uploaded it to this story as a PNG using the Media Section in Shorthand. Et voila!...
It might be easy to assume that the shorter the video ad, the better the completion rate. But maybe things change when it’s on a social platform. According to Q2 data, video ads that were between 30 and 60 seconds long fared better than those of less than 30 seconds on Facebook. During Q2 2016, Kinetic Social tracked data based on 2 billion social ad impressions, including ad spending for all ad types on Facebook, across both desktop and mobile channels. Kinetic Social is a programmatic social media platform that delivers paid social ads, and more than 90% of its clients are US-based. According to the data, almost half (or 44%) of 30- to 60-second video ads on Facebook were viewed to completion. Meanwhile, those that ran 30 seconds or less saw a 26% completion rate. Interestingly, 2-minute or longer video ads had the second-best completion rate of 31%....
Ever felt the urge to launch a YouTube channel, only to find that the results don’t quite pass muster? Astonished by the high production values of the other shows, and concerned how you will manage to find your own audience, lost in the shadows of the established, big budget sites? Now is the time to put those doubts aside. Whether you want to make reaction videos or one of the other popular YouTube video types, if you don’t have the best tools, there’s a good chance that your efforts will be overlooked. The problem is you don’t have a 4K video camera, professional microphone, or Adobe Premier. You don’t have a studio, a Chroma green/blue screen, or the time to put into editing a video together. But as of now, you don’t need any of these things. The future is here – and it’s called Showbox....
Without ever getting into YouTube, you can do short videos on several social media sites. On Vine, they last six seconds, Instagram they are 15 seconds, and on Google+, LinkedIn, and Facebook the videos can be as long as 2–3 minutes. Once videos are created, they can also be pinned on Pinterest.
You don’t need expensive camera equipment, though it will add to the quality if you do use something different than you smartphone camera. It should do a decent job until you have the funds to invest in something better. Short videos are like a dessert or snack, just enough to satisfy and not so much that in the middle you’ve had enough and are trying to figure out how to end it sooner rather than later. And getting the story or information visually is almost always preferred to reading about it.
Converting PowerPoint presentations into video format is a great way to give your speech extra engaging power. Here’s a quick tutorial to get you started.
Via Baiba Svenca
Recently, I’ve been thinking about the importance of online video content. People are nowconsuming more videos, and it makes up a huge portion of online content. A post from Convert With Content spells out this growth, citing several stats, including: - 74 percent of all Internet traffic will be video by 2017. - Video is shared more than any other kind of content. - YouTube is the second-largest search engine in the world. - Around 8,333 Vine videos are shared each minute. - 33 percent of tablet owners watch about an hour of video on their devices every day. - Video in email can boost open rates by 20 percent and increase click-through rates two to three times. Video is becoming more and more relevant — so why not come up with some paid strategies now? In this article, I’ll suggest ways to incorporate video strategies into your online advertising programs. I’ll cover Google in particular, but similar ideas can be implemented in other channels....
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11 tips to help you get results with video marketing.